thirtymlmusings

Humour

What headphone personality type are you?

Published by

Kaushik Prasad V

on

September 13, 2019

Walk into any airport and you will be surprised with the number of people wearing headphones. That number seems to have increased in recent years. Perhaps airports are getting increasingly noisier and crowded and as humans, we want to carve out a chunk of personal space and demonstrate some control…
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Connected Cars may be today’s VCR players.

Published by

Kaushik Prasad V

on

May 4, 2019

Understanding human attitudes to technology is probably as important as all the technical efforts made for connected cars.
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Humour

What this image by EHT, the Ever Hungry Tamilians, really means.

Published by

Kaushik Prasad V

on

April 13, 2019

What This Image By The EHT, Ever Hungry Tamilian, really means.
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‘Gupt Rog’ of modern day marketers

Published by

Kaushik Prasad V

on

December 20, 2018

What ails modern marketers
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Marketers New Meth….

Published by

Kaushik Prasad V

on

August 25, 2018

Are marketers addicted to the right substances? My first boss was an alumnus of India’s Harvard University for Sales – Eureka Forbes. In slow months when the month-end target loomed overhead like Gabbar’s sword over Thakur’s hands, we would go cold calling. While on such cold calls, waiting outside office…
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The Idiot Box in a smart world

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Kaushik Prasad V

on

July 28, 2018

Is there room for TV in the life of the always-online consumer?
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The Mahapaap Of Marketing

Published by

Kaushik Prasad V

on

July 25, 2018

Originally published in afaqs here At B-school, our Marketing professor cautioned us against sins a marketer must not commit. In his Seven-Deadly-Sins like list for marketing, the deadliest was something he labeled, the ‘mahapaap of marketing’ – a marketer creating demand but unable to fulfil it. So while Amazon sold over…
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Teaching Customer Services to walk in Cargo Pants.

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Kaushik Prasad V

on

November 23, 2017

Is Customer Services stuck in a time warp?
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Lessons in intimacy from an octogenarian

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Kaushik Prasad V

on

August 19, 2017

What an 80 + year old store in Connaught Place can teach us .
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The Karan Johar in your product

Published by

Kaushik Prasad V

on

July 18, 2017

If you find yourself in Lodhi gardens or the lawns surrounding Qutb Minar in the morning hours you will see couples cavorting around the greens, walking hand in hand or lying down under a tree. So what’s new you may ask. Well, these couples romp around the garden, with a…
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