thirtymlmusings

Of Marketing, brands etc.

The perils of the Piyush Pandey we think is hidden inside us.

Published by

Kaushik Prasad V

on

October 10, 2019

Harry Baals – and, yes, it is pronounced as “Balls”, remember this, it is important to the story – was the mayor of Fort Wayne from 1932 to 1947 and again from 1951 until his demise in 1954. During his tenure, Mayor Harry Baals upgraded city equipment and services, consolidated…
Continue reading →: The perils of the Piyush Pandey we think is hidden inside us.
Of Marketing, brands etc.

Onoda’s War

Published by

Kaushik Prasad V

on

September 27, 2019

Walking into the office get-together, you scan your eyes around the room, wave to a colleague standing by the bar, return a smile to another smoking in a corner. You pick up a beer and walk across to a bunch of people amid an animated conversation. The era of great…
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Humour

What headphone personality type are you?

Published by

Kaushik Prasad V

on

September 13, 2019

Walk into any airport and you will be surprised with the number of people wearing headphones. That number seems to have increased in recent years. Perhaps airports are getting increasingly noisier and crowded and as humans, we want to carve out a chunk of personal space and demonstrate some control…
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Of Marketing, brands etc.

Connected Cars may be today’s VCR players.

Published by

Kaushik Prasad V

on

May 4, 2019

Understanding human attitudes to technology is probably as important as all the technical efforts made for connected cars.
Continue reading →: Connected Cars may be today’s VCR players.
Humour

What this image by EHT, the Ever Hungry Tamilians, really means.

Published by

Kaushik Prasad V

on

April 13, 2019

What This Image By The EHT, Ever Hungry Tamilian, really means.
Continue reading →: What this image by EHT, the Ever Hungry Tamilians, really means.
Of Marketing, brands etc.

‘Gupt Rog’ of modern day marketers

Published by

Kaushik Prasad V

on

December 20, 2018

What ails modern marketers
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Of Marketing, brands etc.

Marketers New Meth….

Published by

Kaushik Prasad V

on

August 25, 2018

Are marketers addicted to the right substances? My first boss was an alumnus of India’s Harvard University for Sales – Eureka Forbes. In slow months when the month-end target loomed overhead like Gabbar’s sword over Thakur’s hands, we would go cold calling. While on such cold calls, waiting outside office…
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Of Marketing, brands etc.

The Idiot Box in a smart world

Published by

Kaushik Prasad V

on

July 28, 2018

Is there room for TV in the life of the always-online consumer?
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Of Marketing, brands etc.

The Mahapaap Of Marketing

Published by

Kaushik Prasad V

on

July 25, 2018

Originally published in afaqs here At B-school, our Marketing professor cautioned us against sins a marketer must not commit. In his Seven-Deadly-Sins like list for marketing, the deadliest was something he labeled, the ‘mahapaap of marketing’ – a marketer creating demand but unable to fulfil it. So while Amazon sold over…
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Of Marketing, brands etc.

Teaching Customer Services to walk in Cargo Pants.

Published by

Kaushik Prasad V

on

November 23, 2017

Is Customer Services stuck in a time warp?
Continue reading →: Teaching Customer Services to walk in Cargo Pants.