thirtymlmusings

Of Marketing, brands etc.

Lessons in Consumer Behavior from a Rajni film.

Published by

Kaushik Prasad V

on

January 19, 2020

The crowd was growing impatient, waiting for the doors to open. The hands seemed to be plodding wearily across the clock face. Finally, the usher throws open the doors, and people hurry to their seats. Soon, the theatre is full, and there’s not one empty seat. Most people wear black,…
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Eighteenth Century FOMO

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Kaushik Prasad V

on

December 8, 2019

In eighteenth-century Europe, potatoes were considered a leprosy inducing invention of the devil and this belief was particularly pernicious in France, so no one ate them. The humble tuber might not have attained its preeminent status in European cuisine, if not for a French pharmacist named Antoine-Augustin Parmentier. As a…
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The perils of the Piyush Pandey we think is hidden inside us.

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Kaushik Prasad V

on

October 10, 2019

Harry Baals – and, yes, it is pronounced as “Balls”, remember this, it is important to the story – was the mayor of Fort Wayne from 1932 to 1947 and again from 1951 until his demise in 1954. During his tenure, Mayor Harry Baals upgraded city equipment and services, consolidated…
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Onoda’s War

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Kaushik Prasad V

on

September 27, 2019

Walking into the office get-together, you scan your eyes around the room, wave to a colleague standing by the bar, return a smile to another smoking in a corner. You pick up a beer and walk across to a bunch of people amid an animated conversation. The era of great…
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Humour

What headphone personality type are you?

Published by

Kaushik Prasad V

on

September 13, 2019

Walk into any airport and you will be surprised with the number of people wearing headphones. That number seems to have increased in recent years. Perhaps airports are getting increasingly noisier and crowded and as humans, we want to carve out a chunk of personal space and demonstrate some control…
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Connected Cars may be today’s VCR players.

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Kaushik Prasad V

on

May 4, 2019

Understanding human attitudes to technology is probably as important as all the technical efforts made for connected cars.
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Humour

What this image by EHT, the Ever Hungry Tamilians, really means.

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Kaushik Prasad V

on

April 13, 2019

What This Image By The EHT, Ever Hungry Tamilian, really means.
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Of Marketing, brands etc.

‘Gupt Rog’ of modern day marketers

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Kaushik Prasad V

on

December 20, 2018

What ails modern marketers
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Marketers New Meth….

Published by

Kaushik Prasad V

on

August 25, 2018

Are marketers addicted to the right substances? My first boss was an alumnus of India’s Harvard University for Sales – Eureka Forbes. In slow months when the month-end target loomed overhead like Gabbar’s sword over Thakur’s hands, we would go cold calling. While on such cold calls, waiting outside office…
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The Idiot Box in a smart world

Published by

Kaushik Prasad V

on

July 28, 2018

Is there room for TV in the life of the always-online consumer?
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