The crowd was growing impatient, waiting for the doors to open. The hands seemed to be plodding wearily across the clock face. Finally, the usher throws open the doors, and people hurry to their seats. Soon, the theatre is full,… Read More ›
Of Marketing, brands etc.
Eighteenth Century FOMO
In eighteenth-century Europe, potatoes were considered a leprosy inducing invention of the devil and this belief was particularly pernicious in France, so no one ate them. The humble tuber might not have attained its preeminent status in European cuisine, if… Read More ›
The perils of the Piyush Pandey we think is hidden inside us.
Harry Baals – and, yes, it is pronounced as “Balls”, remember this, it is important to the story – was the mayor of Fort Wayne from 1932 to 1947 and again from 1951 until his demise in 1954. During his… Read More ›
Onoda’s War
Walking into the office get-together, you scan your eyes around the room, wave to a colleague standing by the bar, return a smile to another smoking in a corner. You pick up a beer and walk across to a bunch… Read More ›
Connected Cars may be today’s VCR players.
Understanding human attitudes to technology is probably as important as all the technical efforts made for connected cars.
‘Gupt Rog’ of modern day marketers
What ails modern marketers
Marketers New Meth….
Are marketers addicted to the right substances? My first boss was an alumnus of India’s Harvard University for Sales – Eureka Forbes. In slow months when the month-end target loomed overhead like Gabbar’s sword over Thakur’s hands, we would go… Read More ›
