While no Luddite is a marketer, but when tactics overwhelm, you let the tail wag the dog. Content marketing’s casual dalliance with brand or business objectives, fascination for vanity metrics and tendency to churn quantity are issues.
Of Marketing, brands etc.
Do you find creativity is now held hostage by data? Every aspect of business has steps where stuff actually gets created, where multiple solutions are explored and where creativity and ingenuity is called for.
All factors behind TikTok’s massive success cannot be fully determined to replicate another success. There may be some undetermined chemistry between users and creators beneath the algorithms at play.
My book review of Samsung Rising
With many “old economy” brands now starting their “digital marketing” journey, here are a few things I learnt – that your digital agency may have missed telling you.
All this talk of the ‘new normal’ reminds me of the Kingdom of Poyais from circa 1822