First published in BW Businessworld here. Soon after President Kennedy famously committed to landing a person on the […]
Category Archive: Of Marketing, brands etc.
First published in BW Businessworld, 19 July 2021. Read it here. In the 1960s, CIA’s Directorate of Science […]
First published in BW Businessworld here. As a young professional, before turning to academics, our Professor was the […]
First published in BW Businessworld here. Idi Amin was the President of Uganda from 1971 to 1979. In […]
First published in BW Businessworld here. A visit to the Vatican inspired the bookseller, Josep Maria Bocabella, to […]
People are not as logical and rational as classical economists believe nor as emotional and irrational as behavioral economists lead us to believe. The truth, and hence the most valuable insights, lies somewhere in between.
First published in BW Businessworld here. On Friday, September 14, 1944, the 23rd HQ Special Corps led by […]
First published in BW Businessworld here. Circa 1980, motorists on the iconic Route 66, passing through the small […]
The current focus on velocity short circuits deliberation and deep-thinking and rewards jumping to quick conclusions. Knowledge and deep insights stem from an interdisciplinary approach, staring at gestalts and from time for quiet reflection. While no Luddite is a marketer, our bias for speed needs to be balanced with time for slow deliberation.
Are You Making New Presumptions? Learn how you can learn new ways of operating and not develop new presumptions.
