Of Marketing, brands etc.


While no Luddite is a marketer, but when tactics overwhelm, you let the tail wag the dog. Content marketing’s casual dalliance with brand or business objectives, fascination for vanity metrics and tendency to churn quantity are issues.

The Last Pin

All factors behind TikTok’s massive success cannot be fully determined to replicate another success. There may be some undetermined chemistry between users and creators beneath the algorithms at play.

Going Viral

Simon Weckert, an artist, borrowed phones from friends, until he had 99 devices, these he piled onto a little red wagon. Over the course of a day, he walked up and down a random street, towing his smartphone-packed wagon behind… Read More ›