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Category Archive: Of Marketing, brands etc.

Marketing’s Code Talkers

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First published in BW Businessworld here. During World War I when the Germans managed to tap phonelines, intercept […]

July 14, 2022 Of Marketing, brands etc.

What Snoopy Can Teach Us About Change Initiatives

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First published in BW Businessworld here. In 1967, during a launch rehearsal test, all three astronauts of Apollo-I […]

January 3, 2022 Of Marketing, brands etc.

Do You Have A Pyke In Your Team?

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First published in BW Businessworld here. Geoffrey Nathaniel Pyke was described as, “not a scientist, but a man […]

December 22, 2021 Of Marketing, brands etc.

When process didn’t get us to the moon.

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First published in BW Businessworld here. Soon after President Kennedy famously committed to landing a person on the […]

September 8, 2021 Of Marketing, brands etc.

Do you have an Acoustic Kitty project?

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First published in BW Businessworld, 19 July 2021. Read it here. In the 1960s, CIA’s Directorate of Science […]

August 5, 2021 Of Marketing, brands etc.

The Devil In (More) Details.

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First published in BW Businessworld here. As a young professional, before turning to academics, our Professor was the […]

July 10, 2021 Of Marketing, brands etc.

Idi Amin Briefs

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First published in BW Businessworld here. Idi Amin was the President of Uganda from 1971 to 1979. In […]

June 22, 2021 Of Marketing, brands etc.

The Pursuit Of Sameness

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First published in BW Businessworld here. A visit to the Vatican inspired the bookseller, Josep Maria Bocabella, to […]

May 20, 2021 Of Marketing, brands etc.

Uncovering hidden consumer insights.

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People are not as logical and rational as classical economists believe nor as emotional and irrational as behavioral economists lead us to believe. The truth, and hence the most valuable insights, lies somewhere in between. 

April 20, 2021 Of Marketing, brands etc.

The “Band, Baaja, Baaraat” problem.

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First published in BW Businessworld here. On Friday, September 14, 1944, the 23rd HQ Special Corps led by […]

April 6, 2021 Of Marketing, brands etc.

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