What ails modern marketers
Of Marketing, brands etc.
Marketers New Meth….
Are marketers addicted to the right substances? My first boss was an alumnus of India’s Harvard University for Sales – Eureka Forbes. In slow months when the month-end target loomed overhead like Gabbar’s sword over Thakur’s hands, we would go… Read More ›
The Idiot Box in a smart world
Is there room for TV in the life of the always-online consumer?
The Mahapaap Of Marketing
Originally published in afaqs here At B-school, our Marketing professor cautioned us against sins a marketer must not commit. In his Seven-Deadly-Sins like list for marketing, the deadliest was something he labeled, the ‘mahapaap of marketing’ – a marketer creating demand… Read More ›
Teaching Customer Services to walk in Cargo Pants.
Is Customer Services stuck in a time warp?
Lessons in intimacy from an octogenarian
What an 80 + year old store in Connaught Place can teach us .
The Karan Johar in your product
If you find yourself in Lodhi gardens or the lawns surrounding Qutb Minar in the morning hours you will see couples cavorting around the greens, walking hand in hand or lying down under a tree. So what’s new you may… Read More ›
