While no Luddite is a marketer, but when tactics overwhelm, you let the tail wag the dog. Content marketing’s casual dalliance with brand or business objectives, fascination for vanity metrics and tendency to churn quantity are issues.
Of Marketing, brands etc.
Combating data terrorism
Do you find creativity is now held hostage by data? Every aspect of business has steps where stuff actually gets created, where multiple solutions are explored and where creativity and ingenuity is called for.
The Last Pin
All factors behind TikTok’s massive success cannot be fully determined to replicate another success. There may be some undetermined chemistry between users and creators beneath the algorithms at play.
Book Review: Samsung Rising
My book review of Samsung Rising
15 things your digital marketing agency may have forgotten to tell you.
With many “old economy” brands now starting their “digital marketing” journey, here are a few things I learnt – that your digital agency may have missed telling you.
The Kingdom of Poyais and the ‘new normal’.
All this talk of the ‘new normal’ reminds me of the Kingdom of Poyais from circa 1822
Waiting for ‘Aal Izz Well’
Immediately after that fateful November in 2008, security and police vigilance were visibly stepped up across the country. Bombay’s famed night life was put on hold, multilayered security in public places reminded you of the attack; now called 26/11. Fear… Read More ›
Going Viral
Simon Weckert, an artist, borrowed phones from friends, until he had 99 devices, these he piled onto a little red wagon. Over the course of a day, he walked up and down a random street, towing his smartphone-packed wagon behind… Read More ›
Lessons in Consumer Behavior from a Rajni film.
The crowd was growing impatient, waiting for the doors to open. The hands seemed to be plodding wearily across the clock face. Finally, the usher throws open the doors, and people hurry to their seats. Soon, the theatre is full,… Read More ›
Eighteenth Century FOMO
In eighteenth-century Europe, potatoes were considered a leprosy inducing invention of the devil and this belief was particularly pernicious in France, so no one ate them. The humble tuber might not have attained its preeminent status in European cuisine, if… Read More ›
