Harry Baals – and, yes, it is pronounced as “Balls”, remember this, it is important to the story – was the mayor of Fort Wayne from 1932 to 1947 and again from 1951 until his demise in 1954. During his… Read More ›
Of Marketing, brands etc.
Onoda’s War
Walking into the office get-together, you scan your eyes around the room, wave to a colleague standing by the bar, return a smile to another smoking in a corner. You pick up a beer and walk across to a bunch… Read More ›
Connected Cars may be today’s VCR players.
Understanding human attitudes to technology is probably as important as all the technical efforts made for connected cars.
‘Gupt Rog’ of modern day marketers
What ails modern marketers
Marketers New Meth….
Are marketers addicted to the right substances? My first boss was an alumnus of India’s Harvard University for Sales – Eureka Forbes. In slow months when the month-end target loomed overhead like Gabbar’s sword over Thakur’s hands, we would go… Read More ›
The Idiot Box in a smart world
Is there room for TV in the life of the always-online consumer?
The Mahapaap Of Marketing
Originally published in afaqs here At B-school, our Marketing professor cautioned us against sins a marketer must not commit. In his Seven-Deadly-Sins like list for marketing, the deadliest was something he labeled, the ‘mahapaap of marketing’ – a marketer creating demand… Read More ›
