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Category Archive: Of Marketing, brands etc.

Marketers New Meth….

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Are marketers addicted to the right substances? My first boss was an alumnus of India’s Harvard University for […]

August 25, 2018 Of Marketing, brands etc.

The Idiot Box in a smart world

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Is there room for TV in the life of the always-online consumer?

July 28, 2018 Of Marketing, brands etc.

The Mahapaap Of Marketing

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Originally published in afaqs here At B-school, our Marketing professor cautioned us against sins a marketer must not commit. […]

July 25, 2018 Of Marketing, brands etc.

Teaching Customer Services to walk in Cargo Pants.

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Is Customer Services stuck in a time warp?

November 23, 2017 Of Marketing, brands etc.

Lessons in intimacy from an octogenarian

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What an 80 + year old store in Connaught Place can teach us .

August 19, 2017 Of Marketing, brands etc.

The Karan Johar in your product

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If you find yourself in Lodhi gardens or the lawns surrounding Qutb Minar in the morning hours you […]

July 18, 2017 Of Marketing, brands etc.

Crime Master Gogo & the pre-GST shopping frenzy

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In the rip roaring 1994 caper ‘Andaz Apna Apna’, Crime Master Gogo, steals each time he bumps into […]

July 2, 2017 Of Marketing, brands etc.

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