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Category Archive: Of Marketing, brands etc.

Eighteenth Century FOMO

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In eighteenth-century Europe, potatoes were considered a leprosy inducing invention of the devil and this belief was particularly […]

December 8, 2019 Of Marketing, brands etc.

The perils of the Piyush Pandey we think is hidden inside us.

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Harry Baals – and, yes, it is pronounced as “Balls”, remember this, it is important to the story […]

October 10, 2019 Of Marketing, brands etc.

Onoda’s War

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Walking into the office get-together, you scan your eyes around the room, wave to a colleague standing by […]

September 27, 2019 Of Marketing, brands etc.

Connected Cars may be today’s VCR players.

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Understanding human attitudes to technology is probably as important as all the technical efforts made for connected cars.

May 4, 2019 Of Marketing, brands etc.

‘Gupt Rog’ of modern day marketers

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What ails modern marketers

December 20, 2018 Of Marketing, brands etc.

Marketers New Meth….

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Are marketers addicted to the right substances? My first boss was an alumnus of India’s Harvard University for […]

August 25, 2018 Of Marketing, brands etc.

The Idiot Box in a smart world

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Is there room for TV in the life of the always-online consumer?

July 28, 2018 Of Marketing, brands etc.

The Mahapaap Of Marketing

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Originally published in afaqs here At B-school, our Marketing professor cautioned us against sins a marketer must not commit. […]

July 25, 2018 Of Marketing, brands etc.

Teaching Customer Services to walk in Cargo Pants.

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Is Customer Services stuck in a time warp?

November 23, 2017 Of Marketing, brands etc.

Lessons in intimacy from an octogenarian

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What an 80 + year old store in Connaught Place can teach us .

August 19, 2017 Of Marketing, brands etc.

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