Walking into the office get-together, you scan your eyes around the room, wave to a colleague standing by […]
Category Archive: Of Marketing, brands etc.
Understanding human attitudes to technology is probably as important as all the technical efforts made for connected cars.
What ails modern marketers
Are marketers addicted to the right substances? My first boss was an alumnus of India’s Harvard University for […]
Is there room for TV in the life of the always-online consumer?
Originally published in afaqs here At B-school, our Marketing professor cautioned us against sins a marketer must not commit. […]
Is Customer Services stuck in a time warp?
What an 80 + year old store in Connaught Place can teach us .
If you find yourself in Lodhi gardens or the lawns surrounding Qutb Minar in the morning hours you […]
In the rip roaring 1994 caper ‘Andaz Apna Apna’, Crime Master Gogo, steals each time he bumps into […]
