What ails modern marketers
Category Archive: Of Marketing, brands etc.
Are marketers addicted to the right substances? My first boss was an alumnus of India’s Harvard University for […]
Is there room for TV in the life of the always-online consumer?
Originally published in afaqs here At B-school, our Marketing professor cautioned us against sins a marketer must not commit. […]
Is Customer Services stuck in a time warp?
What an 80 + year old store in Connaught Place can teach us .
If you find yourself in Lodhi gardens or the lawns surrounding Qutb Minar in the morning hours you […]
In the rip roaring 1994 caper ‘Andaz Apna Apna’, Crime Master Gogo, steals each time he bumps into […]
