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Category Archive: Of Marketing, brands etc.

15 things your digital marketing agency may have forgotten to tell you.

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With many “old economy” brands now starting their “digital marketing” journey, here are a few things I learnt – that your digital agency may have missed telling you.

July 10, 2020 Of Marketing, brands etc.

The Kingdom of Poyais and the ‘new normal’.

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All this talk of the ‘new normal’ reminds me of the Kingdom of Poyais from circa 1822

June 9, 2020 Of Marketing, brands etc.

Waiting for ‘Aal Izz Well’

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Immediately after that fateful November in 2008, security and police vigilance were visibly stepped up across the country. […]

May 10, 2020 Of Marketing, brands etc.

Going Viral

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Simon Weckert, an artist, borrowed phones from friends, until he had 99 devices, these he piled onto a […]

February 13, 2020 Of Marketing, brands etc.

Lessons in Consumer Behavior from a Rajni film.

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The crowd was growing impatient, waiting for the doors to open. The hands seemed to be plodding wearily […]

January 19, 2020 Of Marketing, brands etc.

Eighteenth Century FOMO

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In eighteenth-century Europe, potatoes were considered a leprosy inducing invention of the devil and this belief was particularly […]

December 8, 2019 Of Marketing, brands etc.

The perils of the Piyush Pandey we think is hidden inside us.

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Harry Baals – and, yes, it is pronounced as “Balls”, remember this, it is important to the story […]

October 10, 2019 Of Marketing, brands etc.

Onoda’s War

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Walking into the office get-together, you scan your eyes around the room, wave to a colleague standing by […]

September 27, 2019 Of Marketing, brands etc.

Connected Cars may be today’s VCR players.

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Understanding human attitudes to technology is probably as important as all the technical efforts made for connected cars.

May 4, 2019 Of Marketing, brands etc.

‘Gupt Rog’ of modern day marketers

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What ails modern marketers

December 20, 2018 Of Marketing, brands etc.

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