First published in BW Businessworld here. Circa 1980, motorists on the iconic Route 66, passing through the small […]
Category Archive: Of Marketing, brands etc.
The current focus on velocity short circuits deliberation and deep-thinking and rewards jumping to quick conclusions. Knowledge and deep insights stem from an interdisciplinary approach, staring at gestalts and from time for quiet reflection. While no Luddite is a marketer, our bias for speed needs to be balanced with time for slow deliberation.
Are You Making New Presumptions? Learn how you can learn new ways of operating and not develop new presumptions.
While no Luddite is a marketer, but when tactics overwhelm, you let the tail wag the dog. Content marketing’s casual dalliance with brand or business objectives, fascination for vanity metrics and tendency to churn quantity are issues.
Do you find creativity is now held hostage by data? Every aspect of business has steps where stuff actually gets created, where multiple solutions are explored and where creativity and ingenuity is called for.
All factors behind TikTok’s massive success cannot be fully determined to replicate another success. There may be some undetermined chemistry between users and creators beneath the algorithms at play.
With many “old economy” brands now starting their “digital marketing” journey, here are a few things I learnt – that your digital agency may have missed telling you.
All this talk of the ‘new normal’ reminds me of the Kingdom of Poyais from circa 1822
Immediately after that fateful November in 2008, security and police vigilance were visibly stepped up across the country. […]
Simon Weckert, an artist, borrowed phones from friends, until he had 99 devices, these he piled onto a […]
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