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Category Archive: Of Marketing, brands etc.

Idi Amin Briefs

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First published in BW Businessworld here. Idi Amin was the President of Uganda from 1971 to 1979. In […]

June 22, 2021 Of Marketing, brands etc.

The Pursuit Of Sameness

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First published in BW Businessworld here. A visit to the Vatican inspired the bookseller, Josep Maria Bocabella, to […]

May 20, 2021 Of Marketing, brands etc.

Uncovering hidden consumer insights.

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People are not as logical and rational as classical economists believe nor as emotional and irrational as behavioral economists lead us to believe. The truth, and hence the most valuable insights, lies somewhere in between. 

April 20, 2021 Of Marketing, brands etc.

The “Band, Baaja, Baaraat” problem.

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First published in BW Businessworld here. On Friday, September 14, 1944, the 23rd HQ Special Corps led by […]

April 6, 2021 Of Marketing, brands etc.

Lessons from a crooked water tower.

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First published in BW Businessworld here. Circa 1980, motorists on the iconic Route 66, passing through the small […]

February 25, 2021 Of Marketing, brands etc.

Are you moving fast and faking things?

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The current focus on velocity short circuits deliberation and deep-thinking and rewards jumping to quick conclusions. Knowledge and deep insights stem from an interdisciplinary approach, staring at gestalts and from time for quiet reflection. While no Luddite is a marketer, our bias for speed needs to be balanced with time for slow deliberation.

January 29, 2021 Of Marketing, brands etc.

Are you making new presumptions?

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Are You Making New Presumptions? Learn how you can learn new ways of operating and not develop new presumptions.

January 16, 2021 Of Marketing, brands etc.

Misdirection

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While no Luddite is a marketer, but when tactics overwhelm, you let the tail wag the dog. Content marketing’s casual dalliance with brand or business objectives, fascination for vanity metrics and tendency to churn quantity are issues.

September 10, 2020 Of Marketing, brands etc.

Combating data terrorism

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Do you find creativity is now held hostage by data? Every aspect of business has steps where stuff actually gets created, where multiple solutions are explored and where creativity and ingenuity is called for.

September 3, 2020 Of Marketing, brands etc.

The Last Pin

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All factors behind TikTok’s massive success cannot be fully determined to replicate another success. There may be some undetermined chemistry between users and creators beneath the algorithms at play.

July 20, 2020 Of Marketing, brands etc.

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