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Category Archive: Of Marketing, brands etc.

Are you moving fast and faking things?

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The current focus on velocity short circuits deliberation and deep-thinking and rewards jumping to quick conclusions. Knowledge and deep insights stem from an interdisciplinary approach, staring at gestalts and from time for quiet reflection. While no Luddite is a marketer, our bias for speed needs to be balanced with time for slow deliberation.

January 29, 2021 Of Marketing, brands etc.

Are you making new presumptions?

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Are You Making New Presumptions? Learn how you can learn new ways of operating and not develop new presumptions.

January 16, 2021 Of Marketing, brands etc.

Misdirection

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While no Luddite is a marketer, but when tactics overwhelm, you let the tail wag the dog. Content marketing’s casual dalliance with brand or business objectives, fascination for vanity metrics and tendency to churn quantity are issues.

September 10, 2020 Of Marketing, brands etc.

Combating data terrorism

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Do you find creativity is now held hostage by data? Every aspect of business has steps where stuff actually gets created, where multiple solutions are explored and where creativity and ingenuity is called for.

September 3, 2020 Of Marketing, brands etc.

The Last Pin

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All factors behind TikTok’s massive success cannot be fully determined to replicate another success. There may be some undetermined chemistry between users and creators beneath the algorithms at play.

July 20, 2020 Of Marketing, brands etc.

15 things your digital marketing agency may have forgotten to tell you.

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With many “old economy” brands now starting their “digital marketing” journey, here are a few things I learnt – that your digital agency may have missed telling you.

July 10, 2020 Of Marketing, brands etc.

The Kingdom of Poyais and the ‘new normal’.

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All this talk of the ‘new normal’ reminds me of the Kingdom of Poyais from circa 1822

June 9, 2020 Of Marketing, brands etc.

Waiting for ‘Aal Izz Well’

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Immediately after that fateful November in 2008, security and police vigilance were visibly stepped up across the country. […]

May 10, 2020 Of Marketing, brands etc.

Going Viral

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Simon Weckert, an artist, borrowed phones from friends, until he had 99 devices, these he piled onto a […]

February 13, 2020 Of Marketing, brands etc.

Lessons in Consumer Behavior from a Rajni film.

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The crowd was growing impatient, waiting for the doors to open. The hands seemed to be plodding wearily […]

January 19, 2020 Of Marketing, brands etc.

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