Harry Baals – and, yes, it is pronounced as “Balls”, remember this, it is important to the story – was the mayor of Fort Wayne from 1932 to 1947 and again from 1951 until his demise in 1954. During his… Read More ›
Of Marketing, brands etc.
Understanding human attitudes to technology is probably as important as all the technical efforts made for connected cars.
What ails modern marketers
Is there room for TV in the life of the always-online consumer?
Originally published in afaqs here At B-school, our Marketing professor cautioned us against sins a marketer must not commit. In his Seven-Deadly-Sins like list for marketing, the deadliest was something he labeled, the ‘mahapaap of marketing’ – a marketer creating demand… Read More ›
Is Customer Services stuck in a time warp?
What an 80 + year old store in Connaught Place can teach us .