‘Gupt Rog’ of modern day marketers
What ails modern marketers
Recent Posts
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Crime Master Gogo & the pre-GST shopping frenzy
In the rip roaring 1994 caper ‘Andaz Apna Apna’, Crime Master Gogo, steals each time he bumps into Robert and Bhalla. It simply didn’t matter to him that he was stealing a lowly bicycle, because as he says ‘aaya hoon… Read More ›
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Of Rivalry And Its End.
We are rivals. Our companies and our rivalry, centenarians in the land of our birth. But here, we are young. Jostling for space in a narrow sliver of a duopolistic market, like shoppers fighting to walk fast in the narrow… Read More ›
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The unbearable greatness of BE-ing (apologies to Milan Kundera)
Circa 1993, I joined an engineering course in Bombay University. Because, well, that’s the least any self-worthy TamBrahm had to do if he hadn’t cracked the JEE. Doing anything else, like, say, a graduation in science or Arts (Oh! Murugaa!),… Read More ›
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An ode to being a corporate Muddle Manager
Feverishly editing the eight-hundred and twenty-fifth version of the review presentation, hopefully (and ironically) titled ‘reviewmeetingfinalfinal_5.ppt’, I was stuck with an epiphany that made me look at corporate life with new eyes. The rush of blood in your veins making… Read More ›
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Marketers New Meth….
Are marketers addicted to the right substances? My first boss was an alumnus of India’s Harvard University for Sales – Eureka Forbes. In slow months when the month-end target loomed overhead like Gabbar’s sword over Thakur’s hands, we would go… Read More ›
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The Idiot Box in a smart world
Is there room for TV in the life of the always-online consumer?
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The Mahapaap Of Marketing
Originally published in afaqs here At B-school, our Marketing professor cautioned us against sins a marketer must not commit. In his Seven-Deadly-Sins like list for marketing, the deadliest was something he labeled, the ‘mahapaap of marketing’ – a marketer creating demand… Read More ›
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Teaching Customer Services to walk in Cargo Pants.
Is Customer Services stuck in a time warp?
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Lessons in intimacy from an octogenarian
What an 80 + year old store in Connaught Place can teach us .
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The Karan Johar in your product
If you find yourself in Lodhi gardens or the lawns surrounding Qutb Minar in the morning hours you will see couples cavorting around the greens, walking hand in hand or lying down under a tree. So what’s new you may… Read More ›
Featured Categories
Of Marketing, brands etc. ›
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‘Gupt Rog’ of modern day marketers
December 20, 2018
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Marketers New Meth….
August 25, 2018
Humour ›
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Worlds “within”
February 28, 2014
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Well, you don’t kindle my interest…almost.
February 2, 2014
Others ›
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Of Rivalry And Its End.
May 21, 2017
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Jallikattu is good…
January 16, 2017
