Are marketers addicted to the right substances? My first boss was an alumnus of India’s Harvard University for Sales – Eureka Forbes. In slow months when the month-end target loomed overhead like Gabbar’s sword over Thakur’s hands, we would go… Read More ›
In the rip roaring 1994 caper ‘Andaz Apna Apna’, Crime Master Gogo, steals each time he bumps into Robert and Bhalla. It simply didn’t matter to him that he was stealing a lowly bicycle, because as he says ‘aaya hoon… Read More ›
We are rivals. Our companies and our rivalry, centenarians in the land of our birth. But here, we are young. Jostling for space in a narrow sliver of a duopolistic market, like shoppers fighting to walk fast in the narrow… Read More ›
Circa 1993, I joined an engineering course in Bombay University. Because, well, that’s the least any self-worthy TamBrahm had to do if he hadn’t cracked the JEE. Doing anything else, like, say, a graduation in science or Arts (Oh! Murugaa!),… Read More ›
Feverishly editing the eight-hundred and twenty-fifth version of the review presentation, hopefully (and ironically) titled ‘reviewmeetingfinalfinal_5.ppt’, I was stuck with an epiphany that made me look at corporate life with new eyes. The rush of blood in your veins making… Read More ›
Is there room for TV in the life of the always-online consumer?
Originally published in afaqs here At B-school, our Marketing professor cautioned us against sins a marketer must not commit. In his Seven-Deadly-Sins like list for marketing, the deadliest was something he labeled, the ‘mahapaap of marketing’ – a marketer creating demand… Read More ›
Is Customer Services stuck in a time warp?
What an 80 + year old store in Connaught Place can teach us .
If you find yourself in Lodhi gardens or the lawns surrounding Qutb Minar in the morning hours you will see couples cavorting around the greens, walking hand in hand or lying down under a tree. So what’s new you may… Read More ›
