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Continue reading →: When Persistence Becomes A Trap
To protect Abrams and Bradley tanks from helicopters armed with antitank missiles, the US Army commissioned a new mobile anti-aircraft system. Ford Aerospace won the contract and, in 1981 began producing the M247 Sergeant York. The M247’s dud automatic targeting system was the cause of many embarrassments; it struggled to…
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Continue reading →: Marketing Plans In The Blitzkrieg Age.Post World War I, the French built the Maginot Line, a series of defensive walls, as protection against future attacks. The Line ran along both the Franco-Italian and Franco-German borders ending at the impassable Ardennes Forest. The fortifications had two purposes, halt an invasion long enough for the French to…
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Continue reading →: What The Great Emu War Teaches Us?At the end of World War I, the Australian government gave land to discharged soldiers and encouraged them to take up wheat farming. But these soldier-farmers encountered a strange new enemy – emus. Drawn by the newly cleared land with abundant water, over 20,000 of these indigenous flightless birds poured…
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Continue reading →: Why you cheered aloud during the film, Jailer.It begins with the title card. (Borrowing Gen Z argot; iykyk) Jailer uses the original ‘Super Star Rajni’ title card. As the animated credits roll in, fans everywhere break into a frenzy; it’s almost Pavlovian. It transports us back to our youth, to the days of Rajni’s blockbuster hits like Padayappa,…
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Continue reading →: Show And SellFirst published in BW Businessworld Delayed posting here. In 1893 when the mayor of Chicago was shot dead on his doorstep by an assailant, Casimir Zeglen, a priest, decided to do something about it. He toiled for years and patented his new method of weaving silk into layers thick enough…
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Continue reading →: Before Mozart’s 25th SymphonyFirst published in BW Businessworld here. Who wrote the background score for Titan watches advertisements? This was a popular question in the business quiz circuit during my college days. Vinay Kamath’s book; Titan: inside India’s most successful consumer brand, chronicles the creation of Titan’s ads. Suresh Mullick of OBM (O&M’s…
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Continue reading →: It’s No Monkey BusinessFirst published in BW Businessworld. In the late 19th century a railway signalman called James Edwin ‘Jumper’ Wide worked for the South Africa railways as a guard in a town called Uitenhage. Wide had lost his legs in an accident and hence got around on peg-legs and a trolley. Around…
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Continue reading →: A tale of two arm wrestling matchesIn 2003, two telecommunications companies in New Zealand couldn’t decide which of them should have access to a sought-after mobile radio network. Industry regulators got involved and both companies appeared to be heading for an expensive court battle. But then, one of the companies came up with the idea of…
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Continue reading →: Measuring what matters.The paradox today is that with an unprecedented amount of data, tools, and analytics at our disposal, we are overwhelmed with reports and find it difficult to make meaning of it all
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Continue reading →: Marketing’s Code TalkersFirst published in BW Businessworld here. During World War I when the Germans managed to tap phonelines, intercept messages and break their codes the Allied forces were a worried lot. One day, an American Captain, walking past a trench, overheard two native American soldiers talking in an unfamiliar language. He…
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