Hermann Simon’s Confessions of the Pricing Man, how price affects everything is probably the most important business (or marketing) book you haven’t heard of. The author makes the argument that only profit is the valid metric to guide a company… Read More ›
First published in BW Businessworld here. Circa 1980, motorists on the iconic Route 66, passing through the small town of Groom in Texas encountered a strange sight, a leaning water tower slanted at an uncomfortable angle. Passersby were intrigued by… Read More ›
The current focus on velocity short circuits deliberation and deep-thinking and rewards jumping to quick conclusions. Knowledge and deep insights stem from an interdisciplinary approach, staring at gestalts and from time for quiet reflection. While no Luddite is a marketer, our bias for speed needs to be balanced with time for slow deliberation.
Are You Making New Presumptions? Learn how you can learn new ways of operating and not develop new presumptions.
First published on ET Insights here. The bluestreak cleaner wrasse lives in the coral reefs near Eastern Africa, they clean larger fishes by eating parasites and dead tissues off them. When larger fishes, called “clients”, approach these “cleaning stations”, the… Read More ›
At its core, Digital Minimalism is an invitation to spend our most precious resource – time – in more meaningful activities, in solitude and in strengthening relationships that truly matter. And in doing so, enriching our lives – offline. Because, as the good professor says, humans are not wired to be constantly wired.
Peter H. Diamandis and Steven Kotler’s book is about formerly independent exponentially accelerating technologies beginning to converge with other independent waves of exponentially accelerating technologies. The book’s greatest value is in its exploration of the impact of convergence across multiple… Read More ›
While no Luddite is a marketer, but when tactics overwhelm, you let the tail wag the dog. Content marketing’s casual dalliance with brand or business objectives, fascination for vanity metrics and tendency to churn quantity are issues.
What will you do if you get an extra free day each week. “Shorter” – Book Review & Summary where the author makes a case for a 4-day week.
Do you find creativity is now held hostage by data? Every aspect of business has steps where stuff actually gets created, where multiple solutions are explored and where creativity and ingenuity is called for.
