thirtymlmusings

Of Marketing, brands etc.

Florence Nightingale’s Rose Diagram – And Why It Still Matters Today.

Published by

Kaushik Prasad V

on

June 26, 2026

During the Crimean War, Florence Nightingale and her team of nurses confronted appalling sanitary conditions in British field hospitals. She realized that more than battlefield injuries, soldiers succumbed to preventable diseases like cholera, dysentery and typhus; with mortality rates at some hospitals as high as 40%. Better ventilation, waste management…
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Are We Building AI Potemkin Villages?

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Kaushik Prasad V

on

May 22, 2026

In 1787, Russian Empress Catherine II along with several members of her court planned a tour of Crimea. To show that the area was more prosperous than it was and impress the Empress, the local Governor, Grigory Potemkin, used painted facades and set up mobile villages along the Dnieper River. As…
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Beyond Logos, What It Takes To Bring Brand Identity To Life.

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Kaushik Prasad V

on

April 24, 2026

Sometime in 1860, a bunch of settlers established a new community in North Carolina. A town meeting was held to pick a name for their town, and this debate went on for hours, with everyone pitching in with “Why not this?” and “Why not that?”. Finally, an exasperated farmer yelled,…
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Of Marketing, brands etc.

Reclaiming Ad Land’s Soul

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Kaushik Prasad V

on

April 17, 2026

Ad land is in the throes of an upheaval; a once confident, cocky and culture defining industry seems to be cowering for survival, unsure of itself. Advertising is also being rebuilt structurally, holding companies are consolidating; from Omnicom-IPG merger to WPP dismantling itself into a single integrated organization. The impact…
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When Persistence Becomes A Trap

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Kaushik Prasad V

on

February 16, 2026

To protect Abrams and Bradley tanks from helicopters armed with antitank missiles, the US Army commissioned a new mobile anti-aircraft system. Ford Aerospace won the contract and, in 1981 began producing the M247 Sergeant York. The M247’s dud automatic targeting system was the cause of many embarrassments; it struggled to…
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Marketing Plans In The Blitzkrieg Age.

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Kaushik Prasad V

on

February 9, 2026

Post World War I, the French built the Maginot Line, a series of defensive walls, as protection against future attacks. The Line ran along both the Franco-Italian and Franco-German borders ending at the impassable Ardennes Forest. The fortifications had two purposes, halt an invasion long enough for the French to…
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What The Great Emu War Teaches Us?

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Kaushik Prasad V

on

February 2, 2026

At the end of World War I, the Australian government gave land to discharged soldiers and encouraged them to take up wheat farming. But these soldier-farmers encountered a strange new enemy – emus. Drawn by the newly cleared land with abundant water, over 20,000 of these indigenous flightless birds poured…
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random, tamil

Why you cheered aloud during the film, Jailer.

Published by

Kaushik Prasad V

on

August 24, 2023

It begins with the title card. (Borrowing Gen Z argot; iykyk) Jailer uses the original ‘Super Star Rajni’ title card. As the animated credits roll in, fans everywhere break into a frenzy; it’s almost Pavlovian. It transports us back to our youth, to the days of Rajni’s blockbuster hits like Padayappa,…
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Show And Sell

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Kaushik Prasad V

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August 4, 2023

First published in BW Businessworld Delayed posting here. In 1893 when the mayor of Chicago was shot dead on his doorstep by an assailant, Casimir Zeglen, a priest, decided to do something about it. He toiled for years and patented his new method of weaving silk into layers thick enough…
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Before Mozart’s 25th Symphony

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Kaushik Prasad V

on

December 1, 2022

First published in BW Businessworld here. Who wrote the background score for Titan watches advertisements? This was a popular question in the business quiz circuit during my college days. Vinay Kamath’s book; Titan: inside India’s most successful consumer brand, chronicles the creation of Titan’s ads. Suresh Mullick of OBM (O&M’s…
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