thirtymlmusings

Recent Posts

• Crime Master Gogo & the pre-GST shopping frenzy

  By Kaushik Prasad V on July 2, 2017 • ( 0 )

  

  In the rip roaring 1994 caper ‘Andaz Apna Apna’, Crime Master Gogo, steals each time he bumps into Robert and Bhalla. It simply didn’t matter to him that he was stealing a lowly bicycle, because as he says ‘aaya hoon… Read More ›

• Of Rivalry And Its End.

  By Kaushik Prasad V on May 21, 2017 • ( 6 )

  

  We are rivals. Our companies and our rivalry, centenarians in the land of our birth. But here, we are young. Jostling for space in a narrow sliver of a duopolistic market, like shoppers fighting to walk fast in the narrow… Read More ›

• The unbearable greatness of BE-ing (apologies to Milan Kundera)

  By Kaushik Prasad V on September 15, 2013 • ( 2 )

  

  Circa 1993, I joined an engineering course in Bombay University. Because, well, that’s the least any self-worthy TamBrahm had to do if he hadn’t cracked the JEE. Doing anything else, like, say, a graduation in science or Arts (Oh! Murugaa!),… Read More ›

• An ode to being a corporate Muddle Manager

  By Kaushik Prasad V on July 30, 2013 • ( 1 )

  

  Feverishly editing the eight-hundred and twenty-fifth version of the review presentation, hopefully (and ironically) titled ‘reviewmeetingfinalfinal_5.ppt’, I was stuck with an epiphany that made me look at corporate life with new eyes. The rush of blood in your veins making… Read More ›

• The Mahapaap Of Marketing

  By Kaushik Prasad V on July 25, 2018 • ( 0 )

  

  Originally published in afaqs here At B-school, our Marketing professor cautioned us against sins a marketer must not commit. In his Seven-Deadly-Sins like list for marketing, the deadliest was something he labeled, the ‘mahapaap of marketing’ – a marketer creating demand… Read More ›

• Teaching Customer Services to walk in Cargo Pants.

  By Kaushik Prasad V on November 23, 2017 • ( 0 )

  

  Is Customer Services stuck in a time warp?

• Lessons in intimacy from an octogenarian

  By Kaushik Prasad V on August 19, 2017 • ( 0 )

  

  What an 80 + year old store in Connaught Place can teach us .

• The Karan Johar in your product

  By Kaushik Prasad V on July 18, 2017 • ( 0 )

  

  If you find yourself in Lodhi gardens or the lawns surrounding Qutb Minar in the morning hours you will see couples cavorting around the greens, walking hand in hand or lying down under a tree. So what’s new you may… Read More ›

• ‹ Older Entries