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    The Devil In (More) Details.

    Published by

    Kaushik Prasad V

    on

    July 10, 2021
    The Devil In (More) Details.

    First published in BW Businessworld here. As a young professional, before turning to academics, our Professor was the Plant Head of a manufacturing facility located in north India. He narrated this anecdote in a business management class to explain how in the pre-liberalization era, with a combative labor union, managing…

    Continue reading →: The Devil In (More) Details.
  • Of Marketing, brands etc.

    Idi Amin Briefs

    Published by

    Kaushik Prasad V

    on

    June 22, 2021
    Idi Amin Briefs

    First published in BW Businessworld here. Idi Amin was the President of Uganda from 1971 to 1979. In addition to being one of the most brutal despots in history, he’s also famous for his self-bestowed titles. For instance, in 1977, when the United Kingdom broke all diplomatic relations with his…

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  • Books

    Halfway Mark.2021

    Published by

    Kaushik Prasad V

    on

    June 19, 2021
    Halfway Mark.2021

    Almost half way through the year. Read some great books and some not so great. My year, until now, in books. From the must reads, to the hmm, to the ho-humm to the why-did-I-buy-it. The absolute stunners and must reads. Confessions of the Pricing Man by Hermann Simon An absolute…

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  • Of Marketing, brands etc.

    The Pursuit Of Sameness

    Published by

    Kaushik Prasad V

    on

    May 20, 2021
    The Pursuit Of Sameness

    First published in BW Businessworld here. A visit to the Vatican inspired the bookseller, Josep Maria Bocabella, to build a church. He started collecting donations for the Basilica de la Sagrada Familia (the Basilica of the Holy Family) in Barcelona, Spain and construction began in 1882. A year later, after…

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  • Books

    Book Review & Summary: How to avoid a climate disaster.

    Published by

    Kaushik Prasad V

    on

    April 29, 2021
    Book Review & Summary: How to avoid a climate disaster.

    Why read a book about climate change? With the world split between believers and deniers, climate change can be contentious. In his book, How To Avoid A Climate Disaster, Bill Gates doesn’t even pretend to persuade the deniers. Bill Gates’ book is for people who believe that climate change is…

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  • Of Marketing, brands etc.

    Uncovering hidden consumer insights.

    Published by

    Kaushik Prasad V

    on

    April 20, 2021
    Uncovering hidden consumer insights.

    People are not as logical and rational as classical economists believe nor as emotional and irrational as behavioral economists lead us to believe. The truth, and hence the most valuable insights, lies somewhere in between. 

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  • Of Marketing, brands etc.

    The “Band, Baaja, Baaraat” problem.

    Published by

    Kaushik Prasad V

    on

    April 6, 2021
    The “Band, Baaja, Baaraat” problem.

    First published in BW Businessworld here. On Friday, September 14, 1944, the 23rd HQ Special Corps led by Colonel Reeder was bivouacked outside Paris. They received orders to move to the front, some 200 miles away and draw enemy units away from the fortress city of Metz and reinforce the…

    Continue reading →: The “Band, Baaja, Baaraat” problem.
  • Books

    Book Review: The Right Choice

    Published by

    Kaushik Prasad V

    on

    March 31, 2021
    Book Review: The Right Choice

    Where many books by management thinkers and business leaders seem brash and opinionated, Shiv’s book, is a refreshing change indeed. When faced with dilemmas, we yearn for someone to sit beside us and suggest possibilities in a quiet, reassuring voice. Reading Shiv Shivakumar’s book, “The Right Choice – Resolving 10…

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  • Books

    Book Review : The Ministry Of Common Sense.

    Published by

    Kaushik Prasad V

    on

    March 7, 2021
    Book Review : The Ministry Of Common Sense.

    Martin Lindstrom’s ‘The Ministry of Common Sense’ chronicles bizarre rules, practices and the “invisible red tape” that surrounds employees and corporations. It is a funny and breezy read. While it does not reveal anything you didn’t know. It’s like that cup of coffee you got your hands on, sitting through…

    Continue reading →: Book Review : The Ministry Of Common Sense.
  • Books

    Book Review: Confessions of the Pricing Man

    Published by

    Kaushik Prasad V

    on

    February 26, 2021
    Book Review: Confessions of the Pricing Man

    Hermann Simon’s Confessions of the Pricing Man, how price affects everything is probably the most important business (or marketing) book you haven’t heard of. The author makes the argument that only profit is the valid metric to guide a company and there are only three ways to influence it; price,…

    Continue reading →: Book Review: Confessions of the Pricing Man
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