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Continue reading →: Lessons from a crooked water tower.First published in BW Businessworld here. Circa 1980, motorists on the iconic Route 66, passing through the small town of Groom in Texas encountered a strange sight, a leaning water tower slanted at an uncomfortable angle. Passersby were intrigued by the sight, asking themselves what could have caused it? A…
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Continue reading →: Are you moving fast and faking things?The current focus on velocity short circuits deliberation and deep-thinking and rewards jumping to quick conclusions. Knowledge and deep insights stem from an interdisciplinary approach, staring at gestalts and from time for quiet reflection. While no Luddite is a marketer, our bias for speed needs to be balanced with time…
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Continue reading →: Are you making new presumptions?Are You Making New Presumptions? Learn how you can learn new ways of operating and not develop new presumptions.
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Continue reading →: So How Do You Combat Ad Fraud?
First published on ET Insights here. The bluestreak cleaner wrasse lives in the coral reefs near Eastern Africa, they clean larger fishes by eating parasites and dead tissues off them. When larger fishes, called “clients”, approach these “cleaning stations”, the bluestreak cleaner wrasse greets them by performing a dance-like motion…
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Continue reading →: Book Review & Summary: Digital MinimalismAt its core, Digital Minimalism is an invitation to spend our most precious resource – time – in more meaningful activities, in solitude and in strengthening relationships that truly matter. And in doing so, enriching our lives – offline. Because, as the good professor says, humans are not wired to…
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Continue reading →: Book Review: The Future Is Faster Than You ThinkPeter H. Diamandis and Steven Kotler’s book is about formerly independent exponentially accelerating technologies beginning to converge with other independent waves of exponentially accelerating technologies. The book’s greatest value is in its exploration of the impact of convergence across multiple industries. The Future Is Faster Than You Think is divided…
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Continue reading →: MisdirectionWhile no Luddite is a marketer, but when tactics overwhelm, you let the tail wag the dog. Content marketing’s casual dalliance with brand or business objectives, fascination for vanity metrics and tendency to churn quantity are issues.
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Continue reading →: Shorter: Book ReviewWhat will you do if you get an extra free day each week. “Shorter” – Book Review & Summary where the author makes a case for a 4-day week.
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Continue reading →: Combating data terrorismDo you find creativity is now held hostage by data? Every aspect of business has steps where stuff actually gets created, where multiple solutions are explored and where creativity and ingenuity is called for.
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Continue reading →: Think Like A Rocket Scientist : Book Review and Book SummaryI usually have low expectations from books with unabashedly click-baity titles, however, Ozan Varol’s Think Like A Rocket Scientist is, surprisingly, a decent read. We live in a complex world and are expected to solve unfamiliar problems with no clear guidelines and with a clock ticking. Not unlike rocket scientists,…
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