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Lessons in Consumer Behavior from a Rajni film.

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The crowd was growing impatient, waiting for the doors to open. The hands seemed to be plodding wearily […]

January 19, 2020 Of Marketing, brands etc.

Eighteenth Century FOMO

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In eighteenth-century Europe, potatoes were considered a leprosy inducing invention of the devil and this belief was particularly […]

December 8, 2019 Of Marketing, brands etc.

The perils of the Piyush Pandey we think is hidden inside us.

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Harry Baals – and, yes, it is pronounced as “Balls”, remember this, it is important to the story […]

October 10, 2019 Of Marketing, brands etc.

Onoda’s War

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Walking into the office get-together, you scan your eyes around the room, wave to a colleague standing by […]

September 27, 2019 Of Marketing, brands etc.

What headphone personality type are you?

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Walk into any airport and you will be surprised with the number of people wearing headphones. That number […]

September 13, 2019 Humour

Connected Cars may be today’s VCR players.

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Understanding human attitudes to technology is probably as important as all the technical efforts made for connected cars.

May 4, 2019 Of Marketing, brands etc.

What this image by EHT, the Ever Hungry Tamilians, really means.

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What This Image By The EHT, Ever Hungry Tamilian, really means.

April 13, 2019 Humour

‘Gupt Rog’ of modern day marketers

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What ails modern marketers

December 20, 2018 Of Marketing, brands etc.

Marketers New Meth….

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Are marketers addicted to the right substances? My first boss was an alumnus of India’s Harvard University for […]

August 25, 2018 Of Marketing, brands etc.

The Idiot Box in a smart world

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Is there room for TV in the life of the always-online consumer?

July 28, 2018 Of Marketing, brands etc.

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