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Connected Cars may be today’s VCR players.

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Understanding human attitudes to technology is probably as important as all the technical efforts made for connected cars.

May 4, 2019 Of Marketing, brands etc.

What this image by EHT, the Ever Hungry Tamilians, really means.

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What This Image By The EHT, Ever Hungry Tamilian, really means.

April 13, 2019 Humour

‘Gupt Rog’ of modern day marketers

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What ails modern marketers

December 20, 2018 Of Marketing, brands etc.

Marketers New Meth….

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Are marketers addicted to the right substances? My first boss was an alumnus of India’s Harvard University for […]

August 25, 2018 Of Marketing, brands etc.

The Idiot Box in a smart world

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Is there room for TV in the life of the always-online consumer?

July 28, 2018 Of Marketing, brands etc.

The Mahapaap Of Marketing

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Originally published in afaqs here At B-school, our Marketing professor cautioned us against sins a marketer must not commit. […]

July 25, 2018 Of Marketing, brands etc.

Teaching Customer Services to walk in Cargo Pants.

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Is Customer Services stuck in a time warp?

November 23, 2017 Of Marketing, brands etc.

Lessons in intimacy from an octogenarian

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What an 80 + year old store in Connaught Place can teach us .

August 19, 2017 Of Marketing, brands etc.

The Karan Johar in your product

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If you find yourself in Lodhi gardens or the lawns surrounding Qutb Minar in the morning hours you […]

July 18, 2017 Of Marketing, brands etc.

Crime Master Gogo & the pre-GST shopping frenzy

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In the rip roaring 1994 caper ‘Andaz Apna Apna’, Crime Master Gogo, steals each time he bumps into […]

July 2, 2017 Of Marketing, brands etc.

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