thirtymlmusings

Of Marketing, brands etc.

The Last Pin

Published by

Kaushik Prasad V

on

July 20, 2020

All factors behind TikTok’s massive success cannot be fully determined to replicate another success. There may be some undetermined chemistry between users and creators beneath the algorithms at play.
Continue reading →: The Last Pin
Books

Book Review: Samsung Rising

Published by

Kaushik Prasad V

on

July 12, 2020

My book review of Samsung Rising
Continue reading →: Book Review: Samsung Rising
Books

Quick Review: The Room Where It Happened

Published by

Kaushik Prasad V

on

July 11, 2020

Quick review of John Bolton’s The Room Where It Happened
Continue reading →: Quick Review: The Room Where It Happened
Of Marketing, brands etc.

15 things your digital marketing agency may have forgotten to tell you.

Published by

Kaushik Prasad V

on

July 10, 2020

With many “old economy” brands now starting their “digital marketing” journey, here are a few things I learnt – that your digital agency may have missed telling you.
Continue reading →: 15 things your digital marketing agency may have forgotten to tell you.
Of Marketing, brands etc.

The Kingdom of Poyais and the ‘new normal’.

Published by

Kaushik Prasad V

on

June 9, 2020

All this talk of the ‘new normal’ reminds me of the Kingdom of Poyais from circa 1822
Continue reading →: The Kingdom of Poyais and the ‘new normal’.
random

First make people laugh and then make them think.

Published by

Kaushik Prasad V

on

June 1, 2020

I am a huge fan of the Ig Nobel Prize. For the uninitiated, Ig Nobel Prize is a satiric award awarded to the top 10 unusual or trivial achievements in scientific research and its stated aim is to honor achievements that ‘first make people laugh and then make them think‘…
Continue reading →: First make people laugh and then make them think.
Of Marketing, brands etc.

Waiting for ‘Aal Izz Well’

Published by

Kaushik Prasad V

on

May 10, 2020

Immediately after that fateful November in 2008, security and police vigilance were visibly stepped up across the country. Bombay’s famed night life was put on hold, multilayered security in public places reminded you of the attack; now called 26/11. Fear gnawed inside us as armored police vans patrolled the streets…
Continue reading →: Waiting for ‘Aal Izz Well’
Of Marketing, brands etc.

Going Viral

Published by

Kaushik Prasad V

on

February 13, 2020

Simon Weckert, an artist, borrowed phones from friends, until he had 99 devices, these he piled onto a little red wagon. Over the course of a day, he walked up and down a random street, towing his smartphone-packed wagon behind him. The effect wasn’t instantaneous; it took Google Maps about…
Continue reading →: Going Viral
Of Marketing, brands etc.

Lessons in Consumer Behavior from a Rajni film.

Published by

Kaushik Prasad V

on

January 19, 2020

The crowd was growing impatient, waiting for the doors to open. The hands seemed to be plodding wearily across the clock face. Finally, the usher throws open the doors, and people hurry to their seats. Soon, the theatre is full, and there’s not one empty seat. Most people wear black,…
Continue reading →: Lessons in Consumer Behavior from a Rajni film.
Of Marketing, brands etc.

Eighteenth Century FOMO

Published by

Kaushik Prasad V

on

December 8, 2019

In eighteenth-century Europe, potatoes were considered a leprosy inducing invention of the devil and this belief was particularly pernicious in France, so no one ate them. The humble tuber might not have attained its preeminent status in European cuisine, if not for a French pharmacist named Antoine-Augustin Parmentier. As a…
Continue reading →: Eighteenth Century FOMO