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    Upstream: Book Review

    Published by

    Kaushik Prasad V

    on

    August 1, 2020
    Upstream: Book Review

    We love Superheroes. But Dan Heath’s Upstream is about putting Superheroes out of business. It is about the mindset and efforts required to prevent problems; it’s about systems thinking and moving upstream – making interventions there – to attain massive long-term good.

    Continue reading →: Upstream: Book Review
  • Books

    Book Review : A World Without Work

    Published by

    Kaushik Prasad V

    on

    July 25, 2020
    Book Review : A World Without Work

    The genius of Daniel Susskind’s book, A World Without Work, lies in its ability to make a complex subject like labor economics and impact of automation, accessible to the lay reader. Even if you have no background in economics and lead a prosaic life, like most people, this book will…

    Continue reading →: Book Review : A World Without Work
  • Of Marketing, brands etc.

    The Last Pin

    Published by

    Kaushik Prasad V

    on

    July 20, 2020
    The Last Pin

    All factors behind TikTok’s massive success cannot be fully determined to replicate another success. There may be some undetermined chemistry between users and creators beneath the algorithms at play.

    Continue reading →: The Last Pin
  • Books

    Book Review: Samsung Rising

    Published by

    Kaushik Prasad V

    on

    July 12, 2020
    Book Review: Samsung Rising

    My book review of Samsung Rising

    Continue reading →: Book Review: Samsung Rising
  • Books

    Quick Review: The Room Where It Happened

    Published by

    Kaushik Prasad V

    on

    July 11, 2020
    Quick Review: The Room Where It Happened

    Quick review of John Bolton’s The Room Where It Happened

    Continue reading →: Quick Review: The Room Where It Happened
  • Of Marketing, brands etc.

    15 things your digital marketing agency may have forgotten to tell you.

    Published by

    Kaushik Prasad V

    on

    July 10, 2020
    15 things your digital marketing agency may have forgotten to tell you.

    With many “old economy” brands now starting their “digital marketing” journey, here are a few things I learnt – that your digital agency may have missed telling you.

    Continue reading →: 15 things your digital marketing agency may have forgotten to tell you.
  • Of Marketing, brands etc.

    The Kingdom of Poyais and the ‘new normal’.

    Published by

    Kaushik Prasad V

    on

    June 9, 2020
    The Kingdom of Poyais and the ‘new normal’.

    All this talk of the ‘new normal’ reminds me of the Kingdom of Poyais from circa 1822

    Continue reading →: The Kingdom of Poyais and the ‘new normal’.
  • random

    First make people laugh and then make them think.

    Published by

    Kaushik Prasad V

    on

    June 1, 2020
    First make people laugh and then make them think.

    I am a huge fan of the Ig Nobel Prize. For the uninitiated, Ig Nobel Prize is a satiric award awarded to the top 10 unusual or trivial achievements in scientific research and its stated aim is to honor achievements that ‘first make people laugh and then make them think‘…

    Continue reading →: First make people laugh and then make them think.
  • Of Marketing, brands etc.

    Waiting for ‘Aal Izz Well’

    Published by

    Kaushik Prasad V

    on

    May 10, 2020
    Waiting for ‘Aal Izz Well’

    Immediately after that fateful November in 2008, security and police vigilance were visibly stepped up across the country. Bombay’s famed night life was put on hold, multilayered security in public places reminded you of the attack; now called 26/11. Fear gnawed inside us as armored police vans patrolled the streets…

    Continue reading →: Waiting for ‘Aal Izz Well’
  • Of Marketing, brands etc.

    Going Viral

    Published by

    Kaushik Prasad V

    on

    February 13, 2020
    Going Viral

    Simon Weckert, an artist, borrowed phones from friends, until he had 99 devices, these he piled onto a little red wagon. Over the course of a day, he walked up and down a random street, towing his smartphone-packed wagon behind him. The effect wasn’t instantaneous; it took Google Maps about…

    Continue reading →: Going Viral
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