thirtymlmusings

Of Marketing, brands etc.

The Mahapaap Of Marketing

Published by

Kaushik Prasad V

on

July 25, 2018

Originally published in afaqs here At B-school, our Marketing professor cautioned us against sins a marketer must not commit. In his Seven-Deadly-Sins like list for marketing, the deadliest was something he labeled, the ‘mahapaap of marketing’ – a marketer creating demand but unable to fulfil it. So while Amazon sold over…
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Of Marketing, brands etc.

Teaching Customer Services to walk in Cargo Pants.

Published by

Kaushik Prasad V

on

November 23, 2017

Is Customer Services stuck in a time warp?
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Of Marketing, brands etc.

Lessons in intimacy from an octogenarian

Published by

Kaushik Prasad V

on

August 19, 2017

What an 80 + year old store in Connaught Place can teach us .
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Of Marketing, brands etc.

The Karan Johar in your product

Published by

Kaushik Prasad V

on

July 18, 2017

If you find yourself in Lodhi gardens or the lawns surrounding Qutb Minar in the morning hours you will see couples cavorting around the greens, walking hand in hand or lying down under a tree. So what’s new you may ask. Well, these couples romp around the garden, with a…
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Of Marketing, brands etc.

Crime Master Gogo & the pre-GST shopping frenzy

Published by

Kaushik Prasad V

on

July 2, 2017

In the rip roaring 1994 caper ‘Andaz Apna Apna’, Crime Master Gogo, steals each time he bumps into Robert and Bhalla. It simply didn’t matter to him that he was stealing a lowly bicycle, because as he says ‘aaya hoon toh kuchh toh leke ke jaaonga’ (if I have come…
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random

Of Rivalry And Its End.

Published by

Kaushik Prasad V

on

May 21, 2017

We are rivals. Our companies and our rivalry, centenarians in the land of our birth. But here, we are young. Jostling for space in a narrow sliver of a duopolistic market, like shoppers fighting to walk fast in the narrow by lanes of Chandini Chowk. This rivalry, enshrined in our…
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Politics, random, tamil

Jallikattu is good…

Published by

Kaushik Prasad V

on

January 16, 2017

Why the debate over Jallikattu is a good thing.
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Humour

Worlds “within”

Published by

Kaushik Prasad V

on

February 28, 2014

It has been my desire, since long, to start a sentence with the word – apropos. So here goes. Apropos the news article that appeared in The Telegraph, Calcutta edition, dated 22 February 2014 there is a whole world captured between innocuous quotation marks – a rather conspiring and risqué…
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Humour

Well, you don’t kindle my interest…almost.

Published by

Kaushik Prasad V

on

February 2, 2014

Once upon a time, six months ago, I was gifted an eBook reader, oh, I how despise these new-fangled devices. Before you dismiss this as absolute drivel or dub me a Luddite, allow me to explain myself. While in school, summer hols meant signing up at the local book rental…
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Humour

The Ascent of the Maami

Published by

Kaushik Prasad V

on

December 30, 2013

The terror of being accosted by the TamBrahm Maami at family functions has persisted right from the dawn of the Madisaar Ages to the times of the Churidaar (aka. Punjaabi dress) to the Jeans era. When Darwin said, ‘it is not the strongest of the species that survives nor the…
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