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Continue reading →: 15 things your digital marketing agency may have forgotten to tell you.With many “old economy” brands now starting their “digital marketing” journey, here are a few things I learnt – that your digital agency may have missed telling you.
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Continue reading →: The Kingdom of Poyais and the ‘new normal’.All this talk of the ‘new normal’ reminds me of the Kingdom of Poyais from circa 1822
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Continue reading →: First make people laugh and then make them think.I am a huge fan of the Ig Nobel Prize. For the uninitiated, Ig Nobel Prize is a satiric award awarded to the top 10 unusual or trivial achievements in scientific research and its stated aim is to honor achievements that ‘first make people laugh and then make them think‘…
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Continue reading →: Waiting for ‘Aal Izz Well’Immediately after that fateful November in 2008, security and police vigilance were visibly stepped up across the country. Bombay’s famed night life was put on hold, multilayered security in public places reminded you of the attack; now called 26/11. Fear gnawed inside us as armored police vans patrolled the streets…
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Continue reading →: Going ViralSimon Weckert, an artist, borrowed phones from friends, until he had 99 devices, these he piled onto a little red wagon. Over the course of a day, he walked up and down a random street, towing his smartphone-packed wagon behind him. The effect wasn’t instantaneous; it took Google Maps about…
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Continue reading →: Lessons in Consumer Behavior from a Rajni film.The crowd was growing impatient, waiting for the doors to open. The hands seemed to be plodding wearily across the clock face. Finally, the usher throws open the doors, and people hurry to their seats. Soon, the theatre is full, and there’s not one empty seat. Most people wear black,…
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Continue reading →: Eighteenth Century FOMOIn eighteenth-century Europe, potatoes were considered a leprosy inducing invention of the devil and this belief was particularly pernicious in France, so no one ate them. The humble tuber might not have attained its preeminent status in European cuisine, if not for a French pharmacist named Antoine-Augustin Parmentier. As a…
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Continue reading →: The perils of the Piyush Pandey we think is hidden inside us.Harry Baals – and, yes, it is pronounced as “Balls”, remember this, it is important to the story – was the mayor of Fort Wayne from 1932 to 1947 and again from 1951 until his demise in 1954. During his tenure, Mayor Harry Baals upgraded city equipment and services, consolidated…
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Continue reading →: Onoda’s WarWalking into the office get-together, you scan your eyes around the room, wave to a colleague standing by the bar, return a smile to another smoking in a corner. You pick up a beer and walk across to a bunch of people amid an animated conversation. The era of great…
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Continue reading →: What headphone personality type are you?Walk into any airport and you will be surprised with the number of people wearing headphones. That number seems to have increased in recent years. Perhaps airports are getting increasingly noisier and crowded and as humans, we want to carve out a chunk of personal space and demonstrate some control…
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