thirtymlmusings

Of Marketing, brands etc.

Connected Cars may be today’s VCR players.

Published by

Kaushik Prasad V

on

May 4, 2019

Understanding human attitudes to technology is probably as important as all the technical efforts made for connected cars.
Continue reading →: Connected Cars may be today’s VCR players.
Humour

What this image by EHT, the Ever Hungry Tamilians, really means.

Published by

Kaushik Prasad V

on

April 13, 2019

What This Image By The EHT, Ever Hungry Tamilian, really means.
Continue reading →: What this image by EHT, the Ever Hungry Tamilians, really means.
Of Marketing, brands etc.

‘Gupt Rog’ of modern day marketers

Published by

Kaushik Prasad V

on

December 20, 2018

What ails modern marketers
Continue reading →: ‘Gupt Rog’ of modern day marketers
Of Marketing, brands etc.

Marketers New Meth….

Published by

Kaushik Prasad V

on

August 25, 2018

Are marketers addicted to the right substances? My first boss was an alumnus of India’s Harvard University for Sales – Eureka Forbes. In slow months when the month-end target loomed overhead like Gabbar’s sword over Thakur’s hands, we would go cold calling. While on such cold calls, waiting outside office…
Continue reading →: Marketers New Meth….
Of Marketing, brands etc.

The Idiot Box in a smart world

Published by

Kaushik Prasad V

on

July 28, 2018

Is there room for TV in the life of the always-online consumer?
Continue reading →: The Idiot Box in a smart world
Of Marketing, brands etc.

The Mahapaap Of Marketing

Published by

Kaushik Prasad V

on

July 25, 2018

Originally published in afaqs here At B-school, our Marketing professor cautioned us against sins a marketer must not commit. In his Seven-Deadly-Sins like list for marketing, the deadliest was something he labeled, the ‘mahapaap of marketing’ – a marketer creating demand but unable to fulfil it. So while Amazon sold over…
Continue reading →: The Mahapaap Of Marketing
Of Marketing, brands etc.

Teaching Customer Services to walk in Cargo Pants.

Published by

Kaushik Prasad V

on

November 23, 2017

Is Customer Services stuck in a time warp?
Continue reading →: Teaching Customer Services to walk in Cargo Pants.
Of Marketing, brands etc.

Lessons in intimacy from an octogenarian

Published by

Kaushik Prasad V

on

August 19, 2017

What an 80 + year old store in Connaught Place can teach us .
Continue reading →: Lessons in intimacy from an octogenarian
Of Marketing, brands etc.

The Karan Johar in your product

Published by

Kaushik Prasad V

on

July 18, 2017

If you find yourself in Lodhi gardens or the lawns surrounding Qutb Minar in the morning hours you will see couples cavorting around the greens, walking hand in hand or lying down under a tree. So what’s new you may ask. Well, these couples romp around the garden, with a…
Continue reading →: The Karan Johar in your product
Of Marketing, brands etc.

Crime Master Gogo & the pre-GST shopping frenzy

Published by

Kaushik Prasad V

on

July 2, 2017

In the rip roaring 1994 caper ‘Andaz Apna Apna’, Crime Master Gogo, steals each time he bumps into Robert and Bhalla. It simply didn’t matter to him that he was stealing a lowly bicycle, because as he says ‘aaya hoon toh kuchh toh leke ke jaaonga’ (if I have come…
Continue reading →: Crime Master Gogo & the pre-GST shopping frenzy

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