Martin Lindstrom’s ‘The Ministry of Common Sense’ chronicles bizarre rules, practices and the “invisible red tape” that surrounds employees and corporations. It is a funny and breezy read. While it does not reveal anything you didn’t know. It’s like that cup of coffee you got your hands on, sitting through a boring three-hour meeting.
Hermann Simon’s Confessions of the Pricing Man, how price affects everything is probably the most important business (or […]
First published in BW Businessworld here. Circa 1980, motorists on the iconic Route 66, passing through the small […]
The current focus on velocity short circuits deliberation and deep-thinking and rewards jumping to quick conclusions. Knowledge and deep insights stem from an interdisciplinary approach, staring at gestalts and from time for quiet reflection. While no Luddite is a marketer, our bias for speed needs to be balanced with time for slow deliberation.
Are You Making New Presumptions? Learn how you can learn new ways of operating and not develop new presumptions.
First published on ET Insights here. The bluestreak cleaner wrasse lives in the coral reefs near Eastern Africa, […]
At its core, Digital Minimalism is an invitation to spend our most precious resource – time – in more meaningful activities, in solitude and in strengthening relationships that truly matter. And in doing so, enriching our lives – offline. Because, as the good professor says, humans are not wired to be constantly wired.
Peter H. Diamandis and Steven Kotler’s book is about formerly independent exponentially accelerating technologies beginning to converge with […]
While no Luddite is a marketer, but when tactics overwhelm, you let the tail wag the dog. Content marketing’s casual dalliance with brand or business objectives, fascination for vanity metrics and tendency to churn quantity are issues.
What will you do if you get an extra free day each week. “Shorter” – Book Review & Summary where the author makes a case for a 4-day week.
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