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Continue reading →: Uncovering hidden consumer insights.People are not as logical and rational as classical economists believe nor as emotional and irrational as behavioral economists lead us to believe. The truth, and hence the most valuable insights, lies somewhere in between.
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Continue reading →: The “Band, Baaja, Baaraat” problem.First published in BW Businessworld here. On Friday, September 14, 1944, the 23rd HQ Special Corps led by Colonel Reeder was bivouacked outside Paris. They received orders to move to the front, some 200 miles away and draw enemy units away from the fortress city of Metz and reinforce the…
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Continue reading →: Book Review: The Right ChoiceWhere many books by management thinkers and business leaders seem brash and opinionated, Shiv’s book, is a refreshing change indeed. When faced with dilemmas, we yearn for someone to sit beside us and suggest possibilities in a quiet, reassuring voice. Reading Shiv Shivakumar’s book, “The Right Choice – Resolving 10…
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Continue reading →: Book Review : The Ministry Of Common Sense.Martin Lindstrom’s ‘The Ministry of Common Sense’ chronicles bizarre rules, practices and the “invisible red tape” that surrounds employees and corporations. It is a funny and breezy read. While it does not reveal anything you didn’t know. It’s like that cup of coffee you got your hands on, sitting through…
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Continue reading →: Book Review: Confessions of the Pricing ManHermann Simon’s Confessions of the Pricing Man, how price affects everything is probably the most important business (or marketing) book you haven’t heard of. The author makes the argument that only profit is the valid metric to guide a company and there are only three ways to influence it; price,…
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Continue reading →: Lessons from a crooked water tower.First published in BW Businessworld here. Circa 1980, motorists on the iconic Route 66, passing through the small town of Groom in Texas encountered a strange sight, a leaning water tower slanted at an uncomfortable angle. Passersby were intrigued by the sight, asking themselves what could have caused it? A…
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Continue reading →: Are you moving fast and faking things?The current focus on velocity short circuits deliberation and deep-thinking and rewards jumping to quick conclusions. Knowledge and deep insights stem from an interdisciplinary approach, staring at gestalts and from time for quiet reflection. While no Luddite is a marketer, our bias for speed needs to be balanced with time…
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Continue reading →: Are you making new presumptions?Are You Making New Presumptions? Learn how you can learn new ways of operating and not develop new presumptions.
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Continue reading →: So How Do You Combat Ad Fraud?
First published on ET Insights here. The bluestreak cleaner wrasse lives in the coral reefs near Eastern Africa, they clean larger fishes by eating parasites and dead tissues off them. When larger fishes, called “clients”, approach these “cleaning stations”, the bluestreak cleaner wrasse greets them by performing a dance-like motion…
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Continue reading →: Book Review & Summary: Digital MinimalismAt its core, Digital Minimalism is an invitation to spend our most precious resource – time – in more meaningful activities, in solitude and in strengthening relationships that truly matter. And in doing so, enriching our lives – offline. Because, as the good professor says, humans are not wired to…
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