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Author: Kaushik Prasad V

When process didn’t get us to the moon.

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First published in BW Businessworld here. Soon after President Kennedy famously committed to landing a person on the […]

September 8, 2021 Of Marketing, brands etc.

Do you have an Acoustic Kitty project?

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First published in BW Businessworld, 19 July 2021. Read it here. In the 1960s, CIA’s Directorate of Science […]

August 5, 2021 Of Marketing, brands etc.

The Devil In (More) Details.

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First published in BW Businessworld here. As a young professional, before turning to academics, our Professor was the […]

July 10, 2021 Of Marketing, brands etc.

Idi Amin Briefs

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First published in BW Businessworld here. Idi Amin was the President of Uganda from 1971 to 1979. In […]

June 22, 2021 Of Marketing, brands etc.

Halfway Mark.2021

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Almost half way through the year. Read some great books and some not so great. My year, until […]

June 19, 2021 Books

The Pursuit Of Sameness

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First published in BW Businessworld here. A visit to the Vatican inspired the bookseller, Josep Maria Bocabella, to […]

May 20, 2021 Of Marketing, brands etc.

Book Review & Summary: How to avoid a climate disaster.

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Why read a book about climate change? With the world split between believers and deniers, climate change can […]

April 29, 2021 Books

Uncovering hidden consumer insights.

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People are not as logical and rational as classical economists believe nor as emotional and irrational as behavioral economists lead us to believe. The truth, and hence the most valuable insights, lies somewhere in between. 

April 20, 2021 Of Marketing, brands etc.

The “Band, Baaja, Baaraat” problem.

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First published in BW Businessworld here. On Friday, September 14, 1944, the 23rd HQ Special Corps led by […]

April 6, 2021 Of Marketing, brands etc.

Book Review: The Right Choice

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Where many books by management thinkers and business leaders seem brash and opinionated, Shiv’s book, is a refreshing […]

March 31, 2021 Books

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