Author Archives

Father to two daughters. A 'madrasi', from Bombay. Peripatetic. Right now live in Gurugram. Automobile Engineer. Sales & Marketing professional, working with Ford. www.linkedin.com/in/kaushikprasad Want to be a writer and lotsa kilos lighter. Views expressed are personal.

• The perils of the Piyush Pandey we think is hidden inside us.

  By Kaushik Prasad V on October 10, 2019 • ( 0 )

  

  Harry Baals – and, yes, it is pronounced as “Balls”, remember this, it is important to the story – was the mayor of Fort Wayne from 1932 to 1947 and again from 1951 until his demise in 1954. During his… Read More ›

• Onoda’s War

  By Kaushik Prasad V on September 27, 2019 • ( 0 )

  

  Walking into the office get-together, you scan your eyes around the room, wave to a colleague standing by the bar, return a smile to another smoking in a corner. You pick up a beer and walk across to a bunch… Read More ›

• What headphone personality type are you?

  By Kaushik Prasad V on September 13, 2019 • ( 0 )

  

  Walk into any airport and you will be surprised with the number of people wearing headphones. That number seems to have increased in recent years. Perhaps airports are getting increasingly noisier and crowded and as humans, we want to carve… Read More ›

• Connected Cars may be today’s VCR players.

  By Kaushik Prasad V on May 4, 2019 • ( 0 )

  

  Understanding human attitudes to technology is probably as important as all the technical efforts made for connected cars.

• What this image by EHT, the Ever Hungry Tamilians, really means.

  By Kaushik Prasad V on April 13, 2019 • ( 0 )

  

  What This Image By The EHT, Ever Hungry Tamilian, really means.

• ‘Gupt Rog’ of modern day marketers

  By Kaushik Prasad V on December 20, 2018 • ( 1 )

  

  What ails modern marketers

• Marketers New Meth….

  By Kaushik Prasad V on August 25, 2018 • ( 0 )

  

  Are marketers addicted to the right substances? My first boss was an alumnus of India’s Harvard University for Sales – Eureka Forbes. In slow months when the month-end target loomed overhead like Gabbar’s sword over Thakur’s hands, we would go… Read More ›

• The Idiot Box in a smart world

  By Kaushik Prasad V on July 28, 2018 • ( 0 )

  

  Is there room for TV in the life of the always-online consumer?

• The Mahapaap Of Marketing

  By Kaushik Prasad V on July 25, 2018 • ( 0 )

  

  Originally published in afaqs here At B-school, our Marketing professor cautioned us against sins a marketer must not commit. In his Seven-Deadly-Sins like list for marketing, the deadliest was something he labeled, the ‘mahapaap of marketing’ – a marketer creating demand… Read More ›

• Teaching Customer Services to walk in Cargo Pants.

  By Kaushik Prasad V on November 23, 2017 • ( 0 )

  

  Is Customer Services stuck in a time warp?