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Author: Kaushik Prasad V

What Snoopy Can Teach Us About Change Initiatives

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First published in BW Businessworld here. In 1967, during a launch rehearsal test, all three astronauts of Apollo-I […]

January 3, 2022 Of Marketing, brands etc.

Do You Have A Pyke In Your Team?

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First published in BW Businessworld here. Geoffrey Nathaniel Pyke was described as, “not a scientist, but a man […]

December 22, 2021 Of Marketing, brands etc.

2021; The Second Innings Reading List

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Almost the end of the year. Read some great books and some not so great. See this post […]

December 17, 2021 Books

When process didn’t get us to the moon.

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First published in BW Businessworld here. Soon after President Kennedy famously committed to landing a person on the […]

September 8, 2021 Of Marketing, brands etc.

Do you have an Acoustic Kitty project?

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First published in BW Businessworld, 19 July 2021. Read it here. In the 1960s, CIA’s Directorate of Science […]

August 5, 2021 Of Marketing, brands etc.

The Devil In (More) Details.

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First published in BW Businessworld here. As a young professional, before turning to academics, our Professor was the […]

July 10, 2021 Of Marketing, brands etc.

Idi Amin Briefs

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First published in BW Businessworld here. Idi Amin was the President of Uganda from 1971 to 1979. In […]

June 22, 2021 Of Marketing, brands etc.

Halfway Mark.2021

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Almost half way through the year. Read some great books and some not so great. My year, until […]

June 19, 2021 Books

The Pursuit Of Sameness

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First published in BW Businessworld here. A visit to the Vatican inspired the bookseller, Josep Maria Bocabella, to […]

May 20, 2021 Of Marketing, brands etc.

Book Review & Summary: How to avoid a climate disaster.

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Why read a book about climate change? With the world split between believers and deniers, climate change can […]

April 29, 2021 Books

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