Author Archives
Father to two daughters. A 'madrasi', from Bombay. Peripatetic. Right now live in Gurugram. Automobile Engineer. Sales & Marketing professional, working with Ford. www.linkedin.com/in/kaushikprasad Want to be a writer and lotsa kilos lighter. Views expressed are personal.
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Book Review: The Future Is Faster Than You Think
Peter H. Diamandis and Steven Kotler’s book is about formerly independent exponentially accelerating technologies beginning to converge with other independent waves of exponentially accelerating technologies. The book’s greatest value is in its exploration of the impact of convergence across multiple… Read More ›
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Misdirection
While no Luddite is a marketer, but when tactics overwhelm, you let the tail wag the dog. Content marketing’s casual dalliance with brand or business objectives, fascination for vanity metrics and tendency to churn quantity are issues.
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Shorter: Book Review
What will you do if you get an extra free day each week. “Shorter” – Book Review & Summary where the author makes a case for a 4-day week.
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Combating data terrorism
Do you find creativity is now held hostage by data? Every aspect of business has steps where stuff actually gets created, where multiple solutions are explored and where creativity and ingenuity is called for.
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Think Like A Rocket Scientist : Book Review and Book Summary
I usually have low expectations from books with unabashedly click-baity titles, however, Ozan Varol’s Think Like A Rocket Scientist is, surprisingly, a decent read. We live in a complex world and are expected to solve unfamiliar problems with no clear… Read More ›
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Upstream: Book Review
We love Superheroes. But Dan Heath’s Upstream is about putting Superheroes out of business. It is about the mindset and efforts required to prevent problems; it’s about systems thinking and moving upstream – making interventions there – to attain massive long-term good.
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Book Review : A World Without Work
The genius of Daniel Susskind’s book, A World Without Work, lies in its ability to make a complex subject like labor economics and impact of automation, accessible to the lay reader. Even if you have no background in economics and lead a prosaic life, like most people, this book will expand your mental horizons.
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The Last Pin
All factors behind TikTok’s massive success cannot be fully determined to replicate another success. There may be some undetermined chemistry between users and creators beneath the algorithms at play.
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Book Review: Samsung Rising
My book review of Samsung Rising
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Quick Review: The Room Where It Happened
Quick review of John Bolton’s The Room Where It Happened
