Author Archives

Father to two daughters. A 'madrasi', from Bombay. Peripatetic. Right now live in Gurugram. Automobile Engineer. Sales & Marketing professional, working with Ford. www.linkedin.com/in/kaushikprasad Want to be a writer and lotsa kilos lighter. Views expressed are personal.

• What this image by EHT, the Ever Hungry Tamilians, really means.

  By Kaushik Prasad V on April 13, 2019 • ( 0 )

  

  What This Image By The EHT, Ever Hungry Tamilian, really means.

• ‘Gupt Rog’ of modern day marketers

  By Kaushik Prasad V on December 20, 2018 • ( 1 )

  

  What ails modern marketers

• Marketers New Meth….

  By Kaushik Prasad V on August 25, 2018 • ( 0 )

  

  Are marketers addicted to the right substances? My first boss was an alumnus of India’s Harvard University for Sales – Eureka Forbes. In slow months when the month-end target loomed overhead like Gabbar’s sword over Thakur’s hands, we would go… Read More ›

• The Idiot Box in a smart world

  By Kaushik Prasad V on July 28, 2018 • ( 0 )

  

  Is there room for TV in the life of the always-online consumer?

• The Mahapaap Of Marketing

  By Kaushik Prasad V on July 25, 2018 • ( 0 )

  

  Originally published in afaqs here At B-school, our Marketing professor cautioned us against sins a marketer must not commit. In his Seven-Deadly-Sins like list for marketing, the deadliest was something he labeled, the ‘mahapaap of marketing’ – a marketer creating demand… Read More ›

• Teaching Customer Services to walk in Cargo Pants.

  By Kaushik Prasad V on November 23, 2017 • ( 0 )

  

  Is Customer Services stuck in a time warp?

• Lessons in intimacy from an octogenarian

  By Kaushik Prasad V on August 19, 2017 • ( 0 )

  

  What an 80 + year old store in Connaught Place can teach us .