Why read a book about climate change? With the world split between believers and deniers, climate change can […]
Author: Kaushik Prasad V
People are not as logical and rational as classical economists believe nor as emotional and irrational as behavioral economists lead us to believe. The truth, and hence the most valuable insights, lies somewhere in between.
First published in BW Businessworld here. On Friday, September 14, 1944, the 23rd HQ Special Corps led by […]
Where many books by management thinkers and business leaders seem brash and opinionated, Shiv’s book, is a refreshing […]
Martin Lindstrom’s ‘The Ministry of Common Sense’ chronicles bizarre rules, practices and the “invisible red tape” that surrounds employees and corporations. It is a funny and breezy read. While it does not reveal anything you didn’t know. It’s like that cup of coffee you got your hands on, sitting through a boring three-hour meeting.
Hermann Simon’s Confessions of the Pricing Man, how price affects everything is probably the most important business (or […]
First published in BW Businessworld here. Circa 1980, motorists on the iconic Route 66, passing through the small […]
The current focus on velocity short circuits deliberation and deep-thinking and rewards jumping to quick conclusions. Knowledge and deep insights stem from an interdisciplinary approach, staring at gestalts and from time for quiet reflection. While no Luddite is a marketer, our bias for speed needs to be balanced with time for slow deliberation.
Are You Making New Presumptions? Learn how you can learn new ways of operating and not develop new presumptions.
First published on ET Insights here. The bluestreak cleaner wrasse lives in the coral reefs near Eastern Africa, […]
