Author Archives
Father to two daughters. A 'madrasi', from Bombay. Peripatetic. Right now live in Gurugram. Automobile Engineer. Sales & Marketing professional, working with Ford. www.linkedin.com/in/kaushikprasad Want to be a writer and lotsa kilos lighter. Views expressed are personal.
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Connected Cars may be today’s VCR players.
Understanding human attitudes to technology is probably as important as all the technical efforts made for connected cars.
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What this image by EHT, the Ever Hungry Tamilians, really means.
What This Image By The EHT, Ever Hungry Tamilian, really means.
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‘Gupt Rog’ of modern day marketers
What ails modern marketers
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Marketers New Meth….
Are marketers addicted to the right substances? My first boss was an alumnus of India’s Harvard University for Sales – Eureka Forbes. In slow months when the month-end target loomed overhead like Gabbar’s sword over Thakur’s hands, we would go… Read More ›
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The Idiot Box in a smart world
Is there room for TV in the life of the always-online consumer?
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The Mahapaap Of Marketing
Originally published in afaqs here At B-school, our Marketing professor cautioned us against sins a marketer must not commit. In his Seven-Deadly-Sins like list for marketing, the deadliest was something he labeled, the ‘mahapaap of marketing’ – a marketer creating demand… Read More ›
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Teaching Customer Services to walk in Cargo Pants.
Is Customer Services stuck in a time warp?
