Author Archives
Father to two daughters. A 'madrasi', from Bombay. Peripatetic. Right now live in Gurugram. Automobile Engineer. Sales & Marketing professional, working with Ford. www.linkedin.com/in/kaushikprasad Want to be a writer and lotsa kilos lighter. Views expressed are personal.
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The Idiot Box in a smart world
Is there room for TV in the life of the always-online consumer?
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The Mahapaap Of Marketing
Originally published in afaqs here At B-school, our Marketing professor cautioned us against sins a marketer must not commit. In his Seven-Deadly-Sins like list for marketing, the deadliest was something he labeled, the ‘mahapaap of marketing’ – a marketer creating demand… Read More ›
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Teaching Customer Services to walk in Cargo Pants.
Is Customer Services stuck in a time warp?
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Lessons in intimacy from an octogenarian
What an 80 + year old store in Connaught Place can teach us .
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The Karan Johar in your product
If you find yourself in Lodhi gardens or the lawns surrounding Qutb Minar in the morning hours you will see couples cavorting around the greens, walking hand in hand or lying down under a tree. So what’s new you may… Read More ›
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Crime Master Gogo & the pre-GST shopping frenzy
In the rip roaring 1994 caper ‘Andaz Apna Apna’, Crime Master Gogo, steals each time he bumps into Robert and Bhalla. It simply didn’t matter to him that he was stealing a lowly bicycle, because as he says ‘aaya hoon… Read More ›
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Of Rivalry And Its End.
We are rivals. Our companies and our rivalry, centenarians in the land of our birth. But here, we are young. Jostling for space in a narrow sliver of a duopolistic market, like shoppers fighting to walk fast in the narrow… Read More ›
