If you find yourself in Lodhi gardens or the lawns surrounding Qutb Minar in the morning hours you will see couples cavorting around the greens, walking hand in hand or lying down under a tree. So what’s new you may… Read More ›
marketing
Crime Master Gogo & the pre-GST shopping frenzy
In the rip roaring 1994 caper ‘Andaz Apna Apna’, Crime Master Gogo, steals each time he bumps into Robert and Bhalla. It simply didn’t matter to him that he was stealing a lowly bicycle, because as he says ‘aaya hoon… Read More ›
Of Rivalry And Its End.
We are rivals. Our companies and our rivalry, centenarians in the land of our birth. But here, we are young. Jostling for space in a narrow sliver of a duopolistic market, like shoppers fighting to walk fast in the narrow… Read More ›
An ode to being a corporate Muddle Manager
Feverishly editing the eight-hundred and twenty-fifth version of the review presentation, hopefully (and ironically) titled ‘reviewmeetingfinalfinal_5.ppt’, I was stuck with an epiphany that made me look at corporate life with new eyes. The rush of blood in your veins making… Read More ›
