marketing

The Kingdom of Poyais and the ‘new normal’.

By Kaushik Prasad V on June 9, 2020 • ( 1 )

All this talk of the ‘new normal’ reminds me of the Kingdom of Poyais from circa 1822

Lessons in Consumer Behavior from a Rajni film.

By Kaushik Prasad V on January 19, 2020 • ( 0 )

The crowd was growing impatient, waiting for the doors to open. The hands seemed to be plodding wearily across the clock face. Finally, the usher throws open the doors, and people hurry to their seats. Soon, the theatre is full,… Read More ›

Eighteenth Century FOMO

By Kaushik Prasad V on December 8, 2019 • ( 1 )

In eighteenth-century Europe, potatoes were considered a leprosy inducing invention of the devil and this belief was particularly pernicious in France, so no one ate them. The humble tuber might not have attained its preeminent status in European cuisine, if… Read More ›

The perils of the Piyush Pandey we think is hidden inside us.

By Kaushik Prasad V on October 10, 2019 • ( 0 )

Harry Baals – and, yes, it is pronounced as “Balls”, remember this, it is important to the story – was the mayor of Fort Wayne from 1932 to 1947 and again from 1951 until his demise in 1954. During his… Read More ›

Marketers New Meth….

By Kaushik Prasad V on August 25, 2018 • ( 0 )

Are marketers addicted to the right substances? My first boss was an alumnus of India’s Harvard University for Sales – Eureka Forbes. In slow months when the month-end target loomed overhead like Gabbar’s sword over Thakur’s hands, we would go… Read More ›

The Mahapaap Of Marketing

By Kaushik Prasad V on July 25, 2018 • ( 0 )

Originally published in afaqs here At B-school, our Marketing professor cautioned us against sins a marketer must not commit. In his Seven-Deadly-Sins like list for marketing, the deadliest was something he labeled, the ‘mahapaap of marketing’ – a marketer creating demand… Read More ›