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What Snoopy Can Teach Us About Change Initiatives

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First published in BW Businessworld here. In 1967, during a launch rehearsal test, all three astronauts of Apollo-I […]

January 3, 2022 Of Marketing, brands etc.

Do you have an Acoustic Kitty project?

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First published in BW Businessworld, 19 July 2021. Read it here. In the 1960s, CIA’s Directorate of Science […]

August 5, 2021 Of Marketing, brands etc.

Idi Amin Briefs

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First published in BW Businessworld here. Idi Amin was the President of Uganda from 1971 to 1979. In […]

June 22, 2021 Of Marketing, brands etc.

The Pursuit Of Sameness

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First published in BW Businessworld here. A visit to the Vatican inspired the bookseller, Josep Maria Bocabella, to […]

May 20, 2021 Of Marketing, brands etc.

Uncovering hidden consumer insights.

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People are not as logical and rational as classical economists believe nor as emotional and irrational as behavioral economists lead us to believe. The truth, and hence the most valuable insights, lies somewhere in between. 

April 20, 2021 Of Marketing, brands etc.

The “Band, Baaja, Baaraat” problem.

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First published in BW Businessworld here. On Friday, September 14, 1944, the 23rd HQ Special Corps led by […]

April 6, 2021 Of Marketing, brands etc.

Lessons from a crooked water tower.

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First published in BW Businessworld here. Circa 1980, motorists on the iconic Route 66, passing through the small […]

February 25, 2021 Of Marketing, brands etc.

The Kingdom of Poyais and the ‘new normal’.

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All this talk of the ‘new normal’ reminds me of the Kingdom of Poyais from circa 1822

June 9, 2020 Of Marketing, brands etc.

Lessons in Consumer Behavior from a Rajni film.

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The crowd was growing impatient, waiting for the doors to open. The hands seemed to be plodding wearily […]

January 19, 2020 Of Marketing, brands etc.

Eighteenth Century FOMO

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In eighteenth-century Europe, potatoes were considered a leprosy inducing invention of the devil and this belief was particularly […]

December 8, 2019 Of Marketing, brands etc.

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