People are not as logical and rational as classical economists believe nor as emotional and irrational as behavioral economists lead us to believe. The truth, and hence the most valuable insights, lies somewhere in between.
marketing
First published in BW Businessworld here. On Friday, September 14, 1944, the 23rd HQ Special Corps led by […]
First published in BW Businessworld here. Circa 1980, motorists on the iconic Route 66, passing through the small […]
All this talk of the ‘new normal’ reminds me of the Kingdom of Poyais from circa 1822
The crowd was growing impatient, waiting for the doors to open. The hands seemed to be plodding wearily […]
In eighteenth-century Europe, potatoes were considered a leprosy inducing invention of the devil and this belief was particularly […]
Harry Baals – and, yes, it is pronounced as “Balls”, remember this, it is important to the story […]
Are marketers addicted to the right substances? My first boss was an alumnus of India’s Harvard University for […]
Originally published in afaqs here At B-school, our Marketing professor cautioned us against sins a marketer must not commit. […]
Is Customer Services stuck in a time warp?
