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Before Mozart’s 25th Symphony

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First published in BW Businessworld here. Who wrote the background score for Titan watches advertisements? This was a […]

December 1, 2022 Of Marketing, brands etc.

It’s No Monkey Business

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First published in BW Businessworld. In the late 19th century a railway signalman called James Edwin ‘Jumper’ Wide […]

November 23, 2022 Of Marketing, brands etc.

A tale of two arm wrestling matches

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In 2003, two telecommunications companies in New Zealand couldn’t decide which of them should have access to a […]

November 14, 2022 Of Marketing, brands etc.

Measuring what matters. 

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The paradox today is that with an unprecedented amount of data, tools, and analytics at our disposal, we are overwhelmed with reports and find it difficult to make meaning of it all

September 30, 2022 Of Marketing, brands etc.

Marketing’s Code Talkers

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First published in BW Businessworld here. During World War I when the Germans managed to tap phonelines, intercept […]

July 14, 2022 Of Marketing, brands etc.

What Snoopy Can Teach Us About Change Initiatives

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First published in BW Businessworld here. In 1967, during a launch rehearsal test, all three astronauts of Apollo-I […]

January 3, 2022 Of Marketing, brands etc.

Do you have an Acoustic Kitty project?

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First published in BW Businessworld, 19 July 2021. Read it here. In the 1960s, CIA’s Directorate of Science […]

August 5, 2021 Of Marketing, brands etc.

Idi Amin Briefs

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First published in BW Businessworld here. Idi Amin was the President of Uganda from 1971 to 1979. In […]

June 22, 2021 Of Marketing, brands etc.

The Pursuit Of Sameness

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First published in BW Businessworld here. A visit to the Vatican inspired the bookseller, Josep Maria Bocabella, to […]

May 20, 2021 Of Marketing, brands etc.

Uncovering hidden consumer insights.

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People are not as logical and rational as classical economists believe nor as emotional and irrational as behavioral economists lead us to believe. The truth, and hence the most valuable insights, lies somewhere in between. 

April 20, 2021 Of Marketing, brands etc.

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