People are not as logical and rational as classical economists believe nor as emotional and irrational as behavioral economists lead us to believe. The truth, and hence the most valuable insights, lies somewhere in between.
Consumer behavior
First published in BW Businessworld here. Circa 1980, motorists on the iconic Route 66, passing through the small […]
The crowd was growing impatient, waiting for the doors to open. The hands seemed to be plodding wearily […]
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