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strategy

Before Mozart’s 25th Symphony

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First published in BW Businessworld here. Who wrote the background score for Titan watches advertisements? This was a […]

December 1, 2022 Of Marketing, brands etc.

A tale of two arm wrestling matches

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In 2003, two telecommunications companies in New Zealand couldn’t decide which of them should have access to a […]

November 14, 2022 Of Marketing, brands etc.

Marketing’s Code Talkers

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First published in BW Businessworld here. During World War I when the Germans managed to tap phonelines, intercept […]

July 14, 2022 Of Marketing, brands etc.

Idi Amin Briefs

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First published in BW Businessworld here. Idi Amin was the President of Uganda from 1971 to 1979. In […]

June 22, 2021 Of Marketing, brands etc.

The “Band, Baaja, Baaraat” problem.

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First published in BW Businessworld here. On Friday, September 14, 1944, the 23rd HQ Special Corps led by […]

April 6, 2021 Of Marketing, brands etc.

Are you making new presumptions?

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Are You Making New Presumptions? Learn how you can learn new ways of operating and not develop new presumptions.

January 16, 2021 Of Marketing, brands etc.
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