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BusinessFirst

Marketing’s Code Talkers

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First published in BW Businessworld here. During World War I when the Germans managed to tap phonelines, intercept […]

July 14, 2022 Of Marketing, brands etc.

The Devil In (More) Details.

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First published in BW Businessworld here. As a young professional, before turning to academics, our Professor was the […]

July 10, 2021 Of Marketing, brands etc.

The “Band, Baaja, Baaraat” problem.

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First published in BW Businessworld here. On Friday, September 14, 1944, the 23rd HQ Special Corps led by […]

April 6, 2021 Of Marketing, brands etc.
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