Do you find creativity is now held hostage by data? Every aspect of business has steps where stuff actually gets created, where multiple solutions are explored and where creativity and ingenuity is called for.
We love Superheroes. But Dan Heath’s Upstream is about putting Superheroes out of business. It is about the mindset and efforts required to prevent problems; it’s about systems thinking and moving upstream – making interventions there – to attain massive long-term good.