First published in BW Businessworld, 19 July 2021. Read it here. In the 1960s, CIA’s Directorate of Science […]
digital marketing
First published in BW Businessworld here. Circa 1980, motorists on the iconic Route 66, passing through the small […]
With many “old economy” brands now starting their “digital marketing” journey, here are a few things I learnt – that your digital agency may have missed telling you.
Are marketers addicted to the right substances? My first boss was an alumnus of India’s Harvard University for […]
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