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Creativity

A tale of two arm wrestling matches

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In 2003, two telecommunications companies in New Zealand couldn’t decide which of them should have access to a […]

November 14, 2022 Of Marketing, brands etc.

Do You Have A Pyke In Your Team?

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First published in BW Businessworld here. Geoffrey Nathaniel Pyke was described as, “not a scientist, but a man […]

December 22, 2021 Of Marketing, brands etc.

When process didn’t get us to the moon.

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First published in BW Businessworld here. Soon after President Kennedy famously committed to landing a person on the […]

September 8, 2021 Of Marketing, brands etc.

Lessons from a crooked water tower.

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First published in BW Businessworld here. Circa 1980, motorists on the iconic Route 66, passing through the small […]

February 25, 2021 Of Marketing, brands etc.

Shorter: Book Review

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What will you do if you get an extra free day each week. “Shorter” – Book Review & Summary where the author makes a case for a 4-day week.

September 5, 2020 Books

Combating data terrorism

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Do you find creativity is now held hostage by data? Every aspect of business has steps where stuff actually gets created, where multiple solutions are explored and where creativity and ingenuity is called for.

September 3, 2020 Of Marketing, brands etc.

Think Like A Rocket Scientist : Book Review and Book Summary

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I usually have low expectations from books with unabashedly click-baity titles, however, Ozan Varol’s Think Like A Rocket […]

August 16, 2020 Books
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